John Deere and Granular introduce new farm management tool

Profit mapThe Profit Maps tool helps farmers view average cost, revenue and profit map layers at the sub-field level in the John Deere Operations Centre. (Image source: John Deere)John Deere and Granular have unveiled Profit Maps, a free tool to help farmers view average cost, revenue and profit map layers at the sub-field level

Profit Maps is the first release of a multi-phased approach from the Deere and Granular collaboration. Customers can opt-in to Profit Maps by clicking the Granular Profit Maps icon on the tools menu in the Operations Centre. From there, they can view average cost, revenue and profit maps in the Operations Centre's Field Analyser tool.

Harley Janssen, product manager at Granular, said that Profit Maps combines the power of machine and production data with Granular's business management capabilities to help farmers more quickly and easily view field-level profitability.

“Understanding a farm’s financial health at the field level is one of the most important jobs of every producer,” Janssen explained. “Profit Maps is a free tool that goes a step further and helps farmers assess the financial return on farming practices at a more granular sub-field level.”

Brad Silva, product manager with John Deere, added, “Advances in technology have allowed farmers to develop agronomic plans that turn variability across their fields into opportunities to improve their bottom lines. Profit Maps helps farmers see the financial impact of those decisions and adjust their management practices accordingly.”

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