VIV Europe brings industry back together, receives visitors in large numbers

The animal husbandry sector, with a focus on poultry and egg, gathered two weeks ago for a three days of international business and a deep dive into innovations.

VIVEurope2022 june 17As many as 19,024 visitors from 142 countries marked their presence this year. (Image source: Jaarbeurs)

HE Henk Staghouwer, minister of agriculture, nature and food quality of the Kingdom of the Netherlands honoured the show with an important visit on the second day.

Platform for international B2B business 

VIV Europe successfully closed its 2022 edition after three days of networking, face-to-face business, knowledge sharing and a buzzing floor ground at Jaarbeurs Utrecht. The show proved to be the preferred meeting point for global suppliers and buyers with smiling faces walking the floor ground with confidence. 

As many as 19,024 visitors from 142 countries marked their presence this year. With this stable amount of visitors, VIV Europe even managed to slightly increase its numbers of the previous edition. Western Europe counted for the 68% of the show audience, followed by Middle East and Africa with 14%, Eastern Europe 10%, Asia 4% and rest of the world with another 4%. Despite the lower attendance from the Asian country, with travels from China and other Southeast Asian countries still affected by covid quarantine restrictions, the overall international appeal of this World Expo from Feed to Food confirmed its relevance once again. Another milestone in the VIV worldwide series of event around the globe.  

The exhibitors who participated at the show were 435 from 44 countries. Five continents presenting the latest in the respective sectors in halls 7-12. Additionally, the co-location with VICTAM International brought around 150 exhibitors in halls 1 and 2. Together, VIV and VICTAM showcased the Feed to Food industry under one roof. The animal protein sector responded to such a powerful platform with a high attendance, despite the current economic situation which is particularly challenging the feed sector in Europe.   

Innovations for future-proof animal production   

VIV Europe affirmed its known position as the premium showcase for new technologies and remarkable innovations in the production system with a clear attention to better farming.   

For the first time, the minister also honoured VIV Europe with an important visit on the second day. HE Henk Staghouwer explored with interest the new concepts displayed at the Welcome hall. Inspired by the new ways of production presented by several entrepreneurs, the Minister expressed his enthusiasm and said: “VIV Europe is a showroom for leading technology for the livestock sector. In this Inspiration Hall, HubOrange demonstrates how Dutch businesses are involved in innovation, focused on sustainability, climate and short chains. I can only be impressed by that. With my background in business, I was fascinated to see how companies tap into new creativity. What appears rather alternative and local today, may well be part of the global mainstream in a few years' time.”

Some of the innovations presented covered safe and effective in-ovo vaccination and nutrition, disease control programmes and effective broilers house cleaning and disinfection, circular chain concept making egg production a co-creation project that brings sustainability to the tables, climate control systems for all weather conditions with minimal energy use and superior air quality, new farming approaches to drastically reduce the need for antibiotics while increasing animal health and sustainability. 

Among the knowledge programmes, a remarkable Feed Congress that took place the day before the show brought key speakers that explored how European animal feed industry and its additive suppliers strengthen Europe’s global competitiveness through high-quality production. Another big highlight was the full conference room that presented the opportunities of using insects for feed as a real trend in Europe. Not only poultry, the dairy farmers also gathered on second show day to celebrate the World Milk Day, while the aquaculture world attended a technical program on feed-extrusion technology. 

Last but not least, the second Poultry Marketing Round Table was successfully held at VIV Europe with four groups of discussion exploring the after-crisis management and perspectives. 

Looking back to this show edition, the senior project manager Renate Wiendels commented, “It is not only a true pleasure to reunite buyers & suppliers again in our home town Utrecht, but is also crucial to have conversations about the many topics that the animal husbandry industry needs to tackle to have a secure future.”



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