Livestock

Murat Yakar, General Manager of Aviagen Arabia. (Image source: Aviagen)

Aviagen has announced the promotion of Murat Yakar to General Manager of Aviagen Arabia, marking a strategic step forward as the company continues to expand its footprint across the Middle East and surrounding regions

This appointment highlights Aviagen’s long-standing commitment to developing talent from within its own ranks. Murat was selected following a comprehensive internal process, reinforcing the company’s focus on identifying, nurturing and advancing high-potential leaders. His progression reflects a broader corporate philosophy centered on sustainable growth, leadership continuity and investment in people.

Since joining Aviagen in 2016, Murat has played a pivotal role across Türkiye, the Middle East and Africa. Over the years, he has taken on increasing levels of responsibility, contributing to key initiatives and playing an instrumental role in driving regional performance. His experience across diverse markets has equipped him with a strong understanding of both operational demands and customer needs, positioning him well for his new role.

Within his role, Murat will lead the establishment and development of Aviagen Arabia’s operations, a critical component of the company’s broader regional strategy. His leadership will play a pivotal role in driving growth, strengthening customer relationships and ensuring that Aviagen’s global standards are effectively implemented at a local level.

The timing of the appointment is particularly notable, as the poultry sector across the Middle East continues to evolve, shaped by rising demand, technological advancement and increasing focus on food security.

As Aviagen continues to build momentum in the TMEA region, the promotion of Murat Yakar represents more than a leadership change – it underscores a clear direction of growth, stability and confidence in the future. His appointment marks the beginning of a new chapter for Aviagen Arabia, with a strong emphasis on expansion, customer collaboration and delivering long-term value across the region.

Zimbabwe Agri venture targets rural growth (Image credit: African Agri Council)

AAC IDS26 001 is a young agri input retail business in Zimbabwe that is steadily gaining attention for its practical approach to serving farmers

Based in the Pixie Combie area of Kadoma, the venture was launched in March 2026 and quickly showed signs of strong demand. Farmers in the area have been actively seeking reliable access to animal feed, day old chicks, veterinary medicines, and other essential supplies, highlighting a clear gap in the local market.

The business benefits from its location in a busy farming zone where poultry, livestock, and mixed farming activities are common. With no direct competition nearby, AAC IDS26 001 has been able to attract a steady stream of customers from surrounding communities. Its leadership also adds weight to its potential, with the CEO bringing 17 years of work experience and a strong commitment to supporting the country’s agricultural sector.

The company now aims to grow beyond a basic retail outlet and become a trusted one stop hub for farmers. Plans include expanding product lines, improving stock levels, introducing delivery services, and moving into road runner breeding. These steps are expected to reduce the need for farmers to travel long distances while strengthening the business’s position in the local market.

This opportunity has been featured within the Investment Discovery Sessions, an initiative by the African Agri Council that connects promising agricultural ventures with investors and financial partners. Designed to encourage real engagement and deal making, the platform helps businesses like AAC IDS26 001 move from early success to long term growth, while offering investors access to ventures with clear demand and expansion potential.

Nigeria’s livestock plan set to drive growth

Nigeria’s livestock sector is gaining fresh attention as a new development framework promises to open up opportunities across the industry.

The President of the Abuja Chamber of Commerce and Industry, Akajiugo Emeka Obegolu, has shared an optimistic outlook, stating that the initiative could create up to 350,000 jobs within its first two years.

According to Obegolu, the framework is designed to attract investment and support growth across the entire livestock value chain. Central to this effort is the planned Livestock Development Fund, which aims to make financing more accessible for farmers, processors, and other stakeholders. With better access to funding, businesses in the sector are expected to expand and improve their operations.

He also praised the current administration for establishing a dedicated Ministry of Livestock Development, describing it as a timely and strategic move. This step, he explained, gives the sector the focused attention it needs to reach its full potential. Rather than taking direct control, the government is encouraged to create supportive policies and regulations that allow private investors to play a leading role.

The scale of opportunity within the livestock industry is significant. Obegolu noted that the sector could be worth around 33 trillion naira, covering areas such as meat production, dairy, leather, and poultry. With proper planning and investment, these segments can contribute strongly to economic growth.

He highlighted the importance of improving key areas such as feed systems, animal breeding, and veterinary services. Advancing techniques like artificial insemination and better genetics can help increase productivity and efficiency across farms.

Another major focus is the need to modernise how meat is processed and transported. Moving away from the traditional practice of transporting live animals over long distances, he suggested a system that relies on processed meat and cold chain logistics. This approach would reduce losses, maintain quality, and improve overall efficiency.

With growing collaboration between the government and private sector, the livestock industry is steadily moving towards a more structured and sustainable future. The proposed framework is expected to support job creation, improve food supply, and strengthen Nigeria’s wider economy.

Natasha Hall as Vice President VIV Worldwide. (Image credit: VIV WORLD)

VIV Worldwide is entering a new phase of global development with the appointment of Natasha Hall as Vice President VIV Worldwide by Royal Dutch Jaarbeurs | VNU Group.

The move signals a renewed focus on expanding the international reach of the VIV brand and strengthening its role as a leading platform for the global livestock and agrifood industry. The announcement also comes at an important time as preparations gather pace for major upcoming VIV events around the world.

The appointment arrives just months ahead of VIV Europe 2026, which will take place from 2 to 4 June at Koninklijke Jaarbeurs in Utrecht. This edition is particularly significant as it marks the 25th anniversary of the event, one of the most recognised trade gatherings for professionals across the feed to food chain. At the same time, the organisation is also preparing to launch VIV Select India, which will make its debut from 22 to 24 April in New Delhi, opening new opportunities in one of the fastest growing livestock markets.

Hall’s promotion reflects the organisation’s confidence in her leadership and international outlook. Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs, emphasised the impact she has already made within the organisation. "From the very start of her time at Jaarbeurs in 2025, Natasha has made a clear mark on the development of VIV Asia, where her international work experience and strategic vision contributed to growth, positioning and market connection. Her new role sets her up for the next step within the organisation and for further developing VIV as a globally leading B2B platform for the poultry and livestock sector."

In her new role, Hall will oversee the complete global VIV portfolio across Asia, Africa, Europe and the Middle East and Africa region. Her responsibilities include the international VIV trade shows along with VIV Connect and the VIV Trade Forums. A key priority will be expanding the global network of exhibitors, visitors and industry partners while strengthening the international visibility of the VIV brand.

With more than a decade of experience in the exhibitions industry in Dubai, Hall brings strong international expertise to the role. "I see VIV as a unique global platform that brings together the entire feed to food chain, and I consider that integrated approach to be an important differentiating strength," said Hall.

Her appointment also comes during a milestone year for the brand. VIV Europe 2026 will celebrate its 25th edition and will also mark the decision to move the event to a biennial schedule from 2028 onwards. "VIV Europe has grown into a reliable and forward-looking platform where strategy, technology and business come together. The anniversary edition in June will once again bring hundreds of international exhibitors and thousands of professionals from the global feed to food chain to Utrecht — a recognised hub for agrifood innovation, science and sustainable chain development."