New Holland dominates in Kenya
New Holland Agricultural Equipment holds the dominant position in Kenya, with over 60 per cent of market share in the last 5 years.
With its extensive agricultural equipment offering, the brand with CMC Motors, official distributor for Kenya, Tanzania and Uganda, is on the spotlight for its results and the quality of the service offered in the country, as showcased during the last edition of Autorama show. Nairobi was the venue that gathered agricultural, earthmoving and automobile brands for a three day show. New Holland Agriculture equipment displayed a selection of its offering, through CMC Motors, which is also the organizer of the fair.
The show, the largest of its kind in East Africa, featured a selection of New Holland tractors including models of the TS6000 range (90 - 130 hp) and the combine harvester TC5040 (175 hp), this latter representing a segment that has great potential of development in the country.
It relays on an heritage dating back almost 70 years with Fiat Agri brand and counts on a strong distribution network and after sales approach.
"At New Holland we are very satisfied of our market presence in Kenya. Today we are moving forward to further strengthen our positions in the market through the opening of new branches, a constant training on the best use of the machinery and agricultural practices and the introduction in the market of new products for our Kenyan customers. " commented Diego H. de la Calle, CNH Business Director Africa.
In order to meet the demand of the market, the brand is planning to introduce technologically advanced machinery like the T6000 range (100 - 165 hp) manufactured in Basildon, UK, and to expand its harvesting offering.
Martin H. Forster, CEO CMC Motors Group, added: "CMC Motors is proud to represent New Holland Agriculture. We believe that quality products and deep expertise will contribute the development of the country. Our focus on service and parts is constant and we are planning to open new branches in order to better serve our customers' needs."
Founded in 1948, today, CMC has grown to become one of Kenya's largest and most respected automotive distributors within East Africa. The company also distributes Case IH, Case Construction Equipment and Iveco brands.
With seven branches in Kenya, one in Tanzania, one in Uganda and a new one coming in Tanzania, and with a staff force of over 500 people, CMC Motors has the largest distribution network in East Africa for sales, service and parts. This latter represents another relevant area of the business aimed to keep the Country's large New Holland fleet properly working and the agribusiness sector growing, with the support of New Holland.