Agricultural machinery preview at Eima digital mega-event in November

eima 2018As Eima International has been rescheduled to 3-7 February 2021 at Bologna exhibition complex, ‘Eima Digital Preview’ will be held on the same days as the original event from 11-15 November 2020

The digital edition, the world's first agricultural machinery event entirely hosted using a digital platform and technologies, will provide a fascinating preview for February 2021 and a unique experiment in the industry, projecting exhibitors and visitors into a new dimension. The February 2021 will be based on its traditional formula, offering live to businesspeople, technicians and farms the widest choice of technologies for every types of processing. 

Alessandro Malavolti, president of FederUnacoma, the federation of Italian manufacturers that is the direct organiser of the event, said,  “The decision to postpone the great traditional Eima until the beginning of next year stems from a careful logistical and economic assessment, since it is extremely likely that exhibitions may still be affected in autumn by specific government ordinances, and the transport and services system may still be slowed down due to the precautionary measures that will still be in place both in Italy and abroad.”

“After all, the agricultural and applied mechanics supply chain urgently needs to resume business because there is great interest in technological innovations and great need, especially after the acute phase of the virus emergency, to restore energy and competitiveness to the primary economy,” Malavolti explained.

“That's why we planned the November preview which will bridge the gap to the February 2021 edition, an event that represents an exception in the history of EIMA International, which will return to its traditional placement from November 2022.”

“The enrolments in the 44th EIMA have already filled the Bologna exhibition complex, and this organisational structure will be transposed to February,” said the general manager of FederUnacoma Simona Rapastella. 

“We are working in synergy with institutions, professional organisations and publishing houses  to create a programme of seminars, conferences and media-based events, to focus attention on the main issues and encourage the meeting between supply and demand regarding technologies for agriculture, green area care and land maintenance,”  added Rapastella. 

“The 'business-to-business' meetings with foreign operators will feature prominently on the new platform since they represent a strategic target and a great strength for our exhibition,” concluded Rapastella.

The Bologna event is one of the most important global industry events. The last edition attracted around 2,000 exhibiting companies and a total of 320,000visitors.


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