Agritechnica machinery conference to explore access to emerging markets

agritechnica african farmingAgritechnica is expected to see nearly 100,000 visitors travelling from abroad. (DLG)This year's Agritechnica show, taking place at Hannover's Exhibition Centre will see the return of the Ag machinery conference, with sessions focusing on South-East Africa, South-east Asia and CIS and China

The conference, 'Ag Machinery International 2017- Business opportunities in Emerging Markets', which kicked off on 14 November and will run until the 16 November, is an opportunity to inform delegates about new potential markets in emerging economies and developing countries. 

The conference will be split into three sessions on consecutive days that will explore selected countries in Eastern Europe, China and South-East Africa and will discuss the current challenges and opportunities for the mechanisation. 

Some of the highlights from the sessions include market reports and best-practice examples from successful firms, according to the event organisers.There will also be an opportunity for delegates to exchange ideas and experiences and network with invited guests and country-specific get-togethers.  

"Feedback from DLG 's expert network has helped us to identify  regions that are experiencing machinery developments and are worthy of focus at the conference," said Frederik Tipp, project manager, Ag Machinery International, Agritechnica. 

 "The sessions we have planned will examine them with regard to market potential, market access avenues, financial frameworks and technology requirements."  

The 2017 edition is expected to welcome a total of 2,800 exhibitors from 53 countries, serving as a platform to present the latest equipment and technology for the agricultural sector. 

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

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