Fieravicola brings innovation to the poultry industry

International Lounge 1The 51st Fieravicola in Forlì will play a prominent role in the international exhibition scene for all the Mediterranean countries

The event, held from 27-29 March, will be an exhibition focused on diet, well-being and animal health – all important for an ever more efficient poultry industry that respects both the environment and consumers.

The presence of leading technology manufacturers at Fieravicola will demonstrate Romagna, the Italian region where Forlì is located, as a pivotal point of excellence in both the production and manufacturing sectors of the Italian poultry sector.

International investors

It is a major attraction not only in Europe but throughout North Africa and the Middle East, two areas that Fieravicola has always focused on and will once again be at the heart of the event in 2019.

The exhibition will feature more than 200 exhibitors, some 50 from other countries, and international visitors from the main areas where the poultry industry is growing strongly. Operators from Russia, China, Israel, Hungary as well as Egypt, Libya, Algeria, Morocco, Ghana, Nigeria, Uganda and Benin have already confirmed their presence in Forlì.

The World Bank and Europe’s International Cooperation and Development Department are investing huge resources in sustainable development projects in African countries, where the poultry industry is one of the main sectors.

Consumer focus

The poultry industry is synonymous with innovation and, every year, the food sector sees a rising number of poultry-based products that are ready to cook or reheat in the oven, offering consumers dozens of dishes, ranging from ethnic recipes to more traditional preparations such as breaded products.

What is the main impact of this creative force? At a time when consumption is stagnating, the white meat segment is the only trend in terms of volume.

Romagna remains a strategic area for the production of white meat and eggs, both in traditional and organic farms, bearing witness to the sector’s focus on this market segment and new purchasing habits.

This business is worth six billion Euros, with Lombardy, Veneto, Romagna and Marche being the four areas that help to give Italy a 103 per cent self-sufficiency rate for poultry meat.

For this reason, the presence of Fieravicola is a victorious choice, not only for professionals from the zootechnic sector but also for all food professionals who are looking for innovations.

More info: www.fieravicola.com

Alain Charles Publishing, University House, 11-13 Lower Grosvenor Place, London, SW1W 0EX, UK
T: +44 20 7834 7676, F: +44 20 7973 0076, W: www.alaincharles.com

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