Event News

Agritechnica 2027 is built to connect agricultural intelligence.

Curated by DLG (German Agricultural Society) to suit the supplier industry's business to business needs, the global trade fair for agricultural machinery, Agritechnica 2027, will have an enhanced visitor concept, with international technical programme and a broad exhibition portfolio, including Systems & Components

Taking place from 14 to 20 November at the Hanover exhibition grounds in Germany, the event has been built around connecting agricultural intelligence. There will be a strong focus on the intelligent networking of people, machines, data and systems. Data is being generated from multiple sources from field sensors and AI-based analysis of image and machine data to machine-to-machine communication, autonomous field systems and cloud-based farm management platforms. Seamless integration is integral to effectively leverage the magnanimity of this data. Practical solutions for agriculture advancing such integration will be demonstrated during Agritechnica 2027. The full spectrum of modern technologies and solutions for arable and crop production will be showcased, ranging from machinery and components to automation and robotics, as well as digital applications, artificial intelligence and intelligently connected agricultural systems.

A particular focus will be on the Agribusiness Days on 14 and 15 November. Both days will create a concentrated business atmosphere and provide exhibitors and professional visitors with more time and space for in-depth discussions, networking and concrete business opportunities.

Defined ticket allocations will apply on all exhibition days. Visitors will be required to select their day of attendance when purchasing tickets. A transparent ticket availability indicator will provide early information about availability on individual days and make it easy for visitors to plan their visit. DLG recommends obtaining information on tickets and availability at an early stage. The ticket shop will open on 1 May 2027, initially with attractive early-bird offers for the Agribusiness Days.

The Digital Farm Center will showcase solutions related to digitalisation, automation, robotics and artificial intelligence, demonstrating how these technologies can be applied in practical farming operations.

The DLG Spotlight 'Global Farming Systems' will focus on different production systems and challenges across the world’s agricultural regions. International experience, technological solutions and best practices will illustrate which approaches work under different climatic, economic and operational conditions and what insights can be applied to visitors’ own farming businesses and operations.

Innovations in feeding is a key area for improving economic efficiency.

Livestock industry platform, EuroTier 2026, will be organising the DLG Innovation Award EuroTier 2026, where an independent panel of experts will be evaluating industry relevant innovations based on practicality, animal welfare, labour efficiency, and environmental and energy efficiency

This year, the Innovation Award has been bestowed for solutions encompassing diverse industrial needs such as resource-efficient feeding and animal-monitoring sensors to automated barn control and climate adaptation, as well as new, integrated husbandry concepts. The common factor binding these innovative offerings is integration of animal welfare and health, reduced labour burdens, cost-effectiveness, and the efficient use of resources.

With 217 innovations submitted and 176 qualifying, as well as four gold and 27 silver medals, every technical developments honoured stands apart in practical application scopes. They reflect comprehensive development trends over individual product trends. The awards will be felicitating exhibitors from 10 different markets across three continents.

Innovations in feeding is a key area for improving economic efficiency and sustainability. As animal-related sensors are becoming integral to digital barns, a shift is visible from mere monitoring to preventative and automated control.

Future-oriented livestock management systems are integrated to include link sensors, control systems, actuators and workflows that operate independently of the manufacturer, optimising workload as well as resource utilisation.

Artificial intelligence, bots, imaging techniques and health monitoring are defining today's digital herd management systems. Modern sensors and cameras are gathering ever more information on behaviour, performance, health and animal welfare, enabling the early detection of diseases and abnormalities, as well as more targeted breeding and management decisions. 

EIMA 2026 aims to bridge demand-supply gap in agritech.

ICE will bring together as many as 830 business operators at a special programme of business-to-business meetings during the 47th edition of EIMA International that is set to convene at the Bologna Exhibition Centre from 10 to 14 November

With visitors already confirmed from 150 countries, the programme further scaled the event's international standing. “EIMA is in tune with new marketing requirements and allows for the ‘tailor-made’ planning of business meetings,” said Simona Rapastella, the director-general of FederUnacoma, the Confindustria federation representing the agricultural machinery sector and organiser of EIMA International. 

Manufacturing activities are becoming concentrated only to the most receptive regions, leading to a fragmented market. “To facilitate the ‘matching’ of supply and demand for technologies, the exhibition is expanding its international scope," Rapastella said, “and is rolling out specific initiatives for foreign businesses by strengthening the system of business-oriented services”.

There will be 650 foreign exhibiting companies at EIMA 2026 – out of a total of 1,800 already confirmed – representing 45 countries. The number of foreign visitors is expected to rise compared with the previous edition (2024), which recorded more than 63,000 attendances.

"EIMA is in tune with the new demands of marketing and promotes a ‘tailor-made’ approach to business management,” added Simona Rapastella, “but it also takes account of the macro-economic context, to focus on the variables that may influence the agricultural machinery sector; and the political context, which is crucial both for the development of sectoral strategies in different parts of the world and for identifying financial instruments that can support investment in the coming years.”

This year's theme, 'Drought in African agriculture: Economic and social costs', will take note of the current climatic and environmental emergencies facing the African continent and to analyse the repercussions these may have on the economies and social systems of many countries. 

IPM ESSEN unites global supply and demand in one place. (Image source: IPM ESSEN)

Global trade fair for horticulture, IPM ESSEN will be opening its doors to international partners for expansion accross new markets with wider networking and long-term business opportunities 

Set to be held in Germany from 26 to 29 January 2027, IPM ESSEN will be introducing a new international delegation programme, which will see partcipation from both key and emerging markets. There will be an engaging presentation of products, concepts and innovations in the green sector. The delegation will comprise not only international trade associations and industry organisations but political institutions and economic development agencies as well. 

“IPM ESSEN unites global supply and demand in one place. With the new delegation programme, we are systematically expanding this matchmaking function and creating additional opportunities to connect international IPM participants with one another. This is how personal encounters lead to new projects and long-term partnerships,” said Oliver P Kuhrt, CEO of Messe Essen. 

Participants can take away valuable practical insights from exchanges with horticultural businesses, breeders, nurseries and garden centres in North Rhine-Westphalia.

IPM ESSEN will have a dedicated Innovation Centre Horticulture Technology promoting future-oriented fields such as climate adaptation, resource efficiency, peat reduction, automation and artificial intelligence.

The IPM Discovery Centre will display innovative POS concepts and ensure modern shopfitting ideas for retailers are staged to maximum effect. Exhibitors from all areas of horticulture can tap into easy brand positioning by integrating their products and novelties into high-profile sales concepts. The presentation is practical, trend-oriented and emotive, directly within the application context.