Aviagen Anadolu successful hosted its ninth technical seminar in Belek, Antalya, Türkiye, from 28–29 April, bringing together poultry professionals, industry experts and customers from across Türkiye for 1.5 days of knowledge sharing, innovation and collaboration

The seminar featured a comprehensive programme focused on broiler and breeder management, flock performance, hatchery technologies, disease prevention, nutrition and emerging industry trends. Participants benefited from presentations delivered by Aviagen specialists and international guest speakers, who shared practical insights and the latest developments shaping the poultry sector.

Discussions throughout the event emphasized improving production efficiency, bird health, meat quality and sustainability across poultry operations. The Aviagen Anadolu team also highlighted the importance of continued education and collaboration in supporting customers and advancing poultry production standards throughout the region.

The seminar also provided an opportunity for attendees to strengthen professional relationships and exchange experiences during networking sessions, panel discussions and the gala dinner.

The closing session included an interactive panel discussion, giving customers the opportunity to engage directly with presenters and ask questions related to the topics covered throughout the seminar. The event concluded with a group photo and a special Club awards presentation recognizing outstanding customer performance with Ross flocks.

During the awards ceremony, the Aviagen Anadolu team honored the top three Club award winners with certificates and awards in recognition of their exceptional production results. The Clubs celebrate customers who demonstrate outstanding dedication, management excellence and performance achievements with their Ross flocks.

“The seminar was highly valuable in terms of covering technical topics and demonstrating the development and future direction of the Ross breed. It provided an excellent opportunity for our teams to further develop their knowledge. The event was also very enjoyable socially, especially with the recognition and celebration of successful performers during the closing session.”, said İsmail Ertonga, vice general manager, Beypiliç.

Sharing his perspective on the seminar, Güven Atlı, general manager, Keskinoğlu, commented, “The topics covered during the seminar and the expertise shared by the speakers were extremely valuable for our team. We sincerely appreciated the care, attention and support shown by the Aviagen Anadolu team throughout the event. Their hospitality and professionalism made the experience especially meaningful for all attendees.”

Reflecting on the success of the seminar, Yüksel Öztürk, Production Manager, Orallar, added, “The organisation of the seminar was excellent from start to finish. The presentations addressed current industry challenges with practical and result-oriented information delivered by highly experienced experts. We were extremely pleased with both the content and the overall event experience.”

Rıza Elmas, Senior Technical Manager, Aviagen Anadolu, added: “We dedicated significant preparation over the past year to ensure the success of this seminar. The programme was carefully designed to address key areas across the entire production chain, including hatchery operations, management practices, health, nutrition, data analysis, ventilation and processing. We also explored the future genetic potential of the Ross 308 and the opportunities it presents for our customers.

We were especially pleased to welcome more than 150 customers, including many key decision-makers from across the region. The seminar served as an important platform for industry professionals to connect, exchange ideas and discuss future opportunities for improving performance and achieving genetic potential.

I would like to sincerely thank our Technical Managers, especially Orhun Tikit, along with Ahmet Emrah Örtlek and Kifah Abutumeh, whose dedication and hard work played a major role in making this event a success. Together with the Aviagen Anadolu team and our global experts, we were proud to deliver a truly valuable and memorable seminar experience.”

Aviagen has announced the promotion of Murat Yakar to General Manager of Aviagen Arabia, marking a strategic step forward as the company continues to expand its footprint across the Middle East and surrounding regions

This appointment highlights Aviagen’s long-standing commitment to developing talent from within its own ranks. Murat was selected following a comprehensive internal process, reinforcing the company’s focus on identifying, nurturing and advancing high-potential leaders. His progression reflects a broader corporate philosophy centered on sustainable growth, leadership continuity and investment in people.

Since joining Aviagen in 2016, Murat has played a pivotal role across Türkiye, the Middle East and Africa. Over the years, he has taken on increasing levels of responsibility, contributing to key initiatives and playing an instrumental role in driving regional performance. His experience across diverse markets has equipped him with a strong understanding of both operational demands and customer needs, positioning him well for his new role.

Within his role, Murat will lead the establishment and development of Aviagen Arabia’s operations, a critical component of the company’s broader regional strategy. His leadership will play a pivotal role in driving growth, strengthening customer relationships and ensuring that Aviagen’s global standards are effectively implemented at a local level.

The timing of the appointment is particularly notable, as the poultry sector across the Middle East continues to evolve, shaped by rising demand, technological advancement and increasing focus on food security.

As Aviagen continues to build momentum in the TMEA region, the promotion of Murat Yakar represents more than a leadership change – it underscores a clear direction of growth, stability and confidence in the future. His appointment marks the beginning of a new chapter for Aviagen Arabia, with a strong emphasis on expansion, customer collaboration and delivering long-term value across the region.

Community gardeners from Botswana came together to leverage one of the region's influential retail platform to sell their vegetable produce at Shoprite Gaborone and Checkers Airport Junction Centre in Market Day 

Working for the cause of food security in southern Africa, Shoprite Group provided a profitable platform for growers from more than 300 community gardens in the country. 

“This year Market Day provided almost 60 gardeners and co-operatives across South Africa, Namibia and Botswana with the opportunity to sell their fresh produce directly to the public, gain retail experience and strengthen the roots of small businesses that feed their communities,” said Sanjeev Raghubir, chief sustainability officer at the Group. “Customers stocked up on local peppers, spinach, parsley and many other vegetables and fruits, met the small-scale farmers and learned about their sustainable growing methods and in some instances, even purchased seedlings for their own home gardens.”

Adams Eden, which participated at the event, offers trees and seedlings at discounted prices to foster sustainability. Tree cultivation besides, the nursery is also actively tapping into crop production to address the local demand for fresh vegetables. Operating since 2021, its vision is to make Botswana green.

“Through our participation in Market Day, we gained confidence in sharing our story and explaining our growing techniques, while understanding what customers value most,” said Lerato Bwire, the founder and operator of Adams Eden.

The platform also advances skills transfer across customer relations, communication, pricing, product presentation and record-keeping, among other things.

“For each community gardener taking part in Market Day, there is a story both of individual circumstance and a pathway towards a more grounded and food secure life rooted in the soil,” said Raghubir. “The power of this day is in taking this a step further by facilitating market entry with skills training.”

Alongside Market Day, the Shoprite Group also drives the Act For Change programme to support local community gardens. “It’s exciting to see the seeds we help sow within our communities grow and flourish,” said Raghubir. “We are proud to champion the heroes of Southern African gardens and small farms, who nourish their communities and their future through their own dedication and hard work.” 

Austrian manufacturer Pöttinger’s latest innovation in operational convenience and cost effectiveness is the AEROSEM seed drill, which comes with multiple hopper systems

There are options of a standard hopper, with or without precision combi seeding (PCS), and a double hopper with a pressurised hopper system. The standard hopper holds 1,250 litres of seed material and can be expanded by a further 600 litres.

Standard hopper has a capacity of 450 litres for maize (2 x 225 litres) and 800 litres for fertiliser. The optional hopper extension increases the capacity to 650 litres of maize (2 x 325 l) and 1200 litres of fertiliser.

The PCS version, on the other hand, adds precision metering separator elements to the seed drill hopper for economical precision sowing of maize seed. The 2000l-capacity double hopper is equipped to handle application rates of up to 520 kg/ha. Its pressurised hopper system unlocks new agronomic strategies, offering a one-stop shop for the drilling of different-sized seeds, depositing fertiliser granules, or sowing a companion crop.

For sowing using the single-shoot method, the double hopper is partitioned 60:40 and has a separate metering unit for each hopper. This means that different components can be optimally mixed and placed together in the same seed slot.

Both the hopper options in the AEROSEM M is driven by the intelligent distribution system (IDS) that controls each outlet via the bus system. This option unlocks diverse prospects for contract work and machinery rings when it comes to handling coulter pipes and tramlines.

The high output AEROSEM seed drill is equipped with precision metering and rugged coulter system to efficiently place the seed at the right position for assured results.

Challenging operating conditions are simplified with consistent distribution from the injector metering system. High yields are ensured for the combined effect of the precision metering system, the large and versatile distribution head, and the coulter rail with dual disc coulter system.

The double-disc coulters are easy to adjust and can reach a pressure point of up to 60 kg. The dual disc coulters have been especially modified by Pöttinger to sow maize so that every seed is optimally embedded in the seed slot. When the seed exits the coulter pipe it is carefully pressed down by the firming roller.

Right after, the optional harrow tines cover the seed with soil. The dual disc coulters work well even on clayey soil that contains considerable plant residues, and at high driving speeds.

Whether deployed together with a power harrow or compact combination, the Pöttinger AEROSEM M brings consistency to seed placement, optimised weight distribution, and high sowing accuracy.

As Africa’s farming sector is experiencing the transition phase in digital adaptation, a region-specific integrated approach of traditional application alongside technology can be the practical way forward.

Convenient and cost-effective precision farming offerings such as Pöttinger’s AEROSEM M can make adaption easier for smallholder farmers, making a difference where it matters. Once this can be initiated on the ground level, deploying further advanced applications such as geographic information system (GIS), global positioning system (GPS) or variable rate technology will be a matter of time.