In The Spotlight
When it comes to practical farming technology built for African conditions, PFS Power Factor Systems has quietly been doing something rather impressive.
Since setting up shop in Nelspruit, Mpumalanga back in 1998, the company has grown into a trusted name across the continent, serving farmers in countries ranging from South Africa and Zambia to Kenya, Angola and beyond.
At the heart of what PFS offers is the VSD Starter, a variable speed drive designed and built entirely in-house and purpose-made for irrigation systems. It is not a generic piece of kit adapted for farm use. Every feature on this machine was thought through with the farmer in mind, from the automatic priming function to the gradual pipe filling sequence that protects pipelines from sudden pressure surges.
Dry pump protection and current limiting come as standard, meaning the system constantly keeps an eye on motor performance and shuts things down before any costly damage can occur. A safety switch input adds another layer of control, and can be connected to external devices like a GSM modem for remote operation or a float ball to manage dam levels automatically.
What really sets the VSD Starter apart is its flexibility. Seven programmable pressure settings mean farmers can deliver precisely the right pressure to different fields without relying on mechanical pressure regulating valves. Pair that with seven auto-irrigate programmes and you have the ability to run up to 49 scheduled irrigation cycles every week, all managed through a clean and intuitive touch screen interface.
Electricity costs are a very real concern for farmers across the region, and the VSD Starter addresses this head on. Running at 97% efficiency and drawing only the power needed to maintain the selected pressure, most users see a full payback within 9 to 14 months. The Eskom tariff control feature allows the pump to run exclusively during off-peak periods, cutting costs even further.
A tamper-proof event history log records every action with a time and date stamp, giving farmers complete visibility over their irrigation activity and making any troubleshooting straightforward.
Agribusinesses from East Africa can leverage technological scaling and market modernisation opportunity as the 47th edition of EIMA International gears up to return in Bologna from 10-14 November
East Africa's export-driven agricultural sector will especially benefit from the event as it will expand the region's reach to Italy.
The market opportunity: Untapped potential
Digital integration remains the need of the hour to effectively commercialise Ethiopia's vast agricultural potential, which is the region's backbone.
The country is blessed with a diverse climate suitable for everything from cereals and pulses to oilseeds, the country has already established itself as the world’s third-largest producer of Arabica coffee.
Despite this, agribusinesses face persistent operational bottlenecks like low mechanisation levels: Limited access to modern tools hinders large-scale productivity. There are infrastructure gaps with growth frequently stalled by insufficient irrigation and a lack of transport and storage infrastructure. There is a need for digital integration with a critical requirement for training technical staff to operate digital systems and next-generation machinery.
Strategic solutions and know-how transfer
The partnership with Italian industry is designed to go beyond simple equipment sales; it focuses on supply chain efficiency and the transfer of technical know-how.
Italian manufacturers are positioning themselves to offer advanced, sustainable technologies that can optimise production and improve the quality of agri-food supply chains.
For Ethiopian operators, the EIMA International exhibition in Bologna (November 10–14) serves as a vital procurement and networking platform. The scale of the event provides an unprecedented look at the global market with 1,800+ manufacturers offering more than 60,000 models of machinery. 14 product sectors are organised into seven thematic showcases to help businesses find specific technological solutions. Ensuring tailored technology, exhibitions are designed to match the specific production needs of the Ethiopian primary and gardening sectors.
Facilitating B2B growth
To ensure these technological advancements translate into commercial reality, an official delegation of Ethiopian business representatives will attend the Bologna event, organised by ICE and FederUnacoma.
This delegation will participate in structured business-to-business (B2B) meetings designed to match Ethiopian operators with the specific technologies prioritized for the country’s development.
As Claudio Pasqualucci, director of the ICE office in Addis Ababa, noted, EIMA International represents an "ideal platform for fostering new commercial and industrial relationships" that can increase productivity and efficiency across the entire supply chain.
For agribusinesses looking to modernise, this partnership offers a clear pathway to high-calibre industrial cooperation.
GEA has opened a brand new software development lab in Belfast, Northern Ireland, marking a bold step forward in its mission to reshape modern dairy farming through technology. Housed at The Innovation Centre, the lab will bring 20 new roles in software development and UX design to the region, all dedicated to advancing GEA's flagship AI livestock solution, CattleEye, alongside its wider digital farming portfolio.
CattleEye is no ordinary piece of kit. The system is built to detect and predict lameness in cattle at an early stage and gather vital data on body condition scores, giving farmers the kind of precise, timely insight that can genuinely change how they manage their herds. Already active on more than 140 farms spanning the UK, Europe, the United States and Australia, the technology is currently keeping watch over more than 200,000 cattle across 23 countries as part of GEA's DairyNet herd management platform.
GEA acquired CattleEye in 2024, and the Belfast expansion represents the next chapter in embedding that technology deeper into its farming ecosystem. "With our new software lab in Belfast, GEA is strengthening its role as a technology leader in digital dairy farming," says Andreas Seeringer, CEO of GEA Farm Technologies. "By improving animal health and well-being through AI-based solutions like CattleEye, dairy farms become more efficient, more sustainable, and ultimately more profitable. That is why we commit to accelerating development in this area, driving technology innovation in our digital herd management solutions."
Northern Ireland was a natural fit for the venture, given its deep rooted dairy farming heritage and a tech sector that is quietly making a name for itself. Terry Canning, CattleEye co-founder and Senior Director at GEA, describes what the lab means in practice: "The new software lab will be a significant milestone in integrating CattleEye fully into our state-of-the-art herd management systems and will extend our digital footprint in farming. In the future, farmers can expect features which help reduce additional investments in equipment and necessary animal treatments. It will also help customers to farm more efficiently and cut greenhouse gas emissions through automated data insights."
Regional development agency Invest NI, backed in part by the UK Government Shared Prosperity Fund, is supporting the project financially. Vicky Kell, Director of Innovation, Research and Development at Invest NI, was clear about what it signals: "This investment in R&D is a vote of confidence in our talent, infrastructure and capabilities in Northern Ireland. The benefits of investing in R&D are rich, and the CattleEye solution is a testament to how R&D can further develop innovative products which can drive competitiveness in the global agri-tech market."
Visitor registration ensuring free entry is currently open for the 2026 edition. (Image source: VIV Africa)
Part of the VNU Europe-organised VIV Worldwide portfolio, VIV Africa 2026 has called for industry professionals to secure their free badge ahead of the show taking place on 7-8 October at the Kigali Convention Centre in Rwanda
Visitor registration ensuring free entry is currently open for the 2026 edition, which is set to see a diverse range of exhibitors across the animal protein supply chain, including farm production, feed ingredients and additives, feed and grain technology, processing and animal health.
With a strong focus on poultry layers and broilers, the show also features a dedicated Dairy Pavilion reflecting its continued focus into broader agrifood sectors.
“VIV Africa has become a meeting point where the region’s animal protein industry comes to make real decisions, not just window-shop,” says Natalie Taylor, Project Manager for VIV Africa.
“Sub-Saharan Africa is one of the fastest-growing markets for animal protein in the world, and the businesses that get this region right today will be the ones leading it tomorrow. Our job is to make sure that when international suppliers and local producers are ready to do business, VIV Africa is where that happens. Every edition, we see more serious buyers, more depth in the exhibitor line-up, and more deals struck on the show floor — and 2026 is set to be our biggest step yet.”
The show is set to open with a high-level Leadership Conference on 6 October 6—one day before the official exhibitions starts—bringing together an international line-up of experts to unpack the trends, challenges, and opportunities shaping poultry, agriculture, and dairy across the continent.
Click here for visitor registration. Registering in advance secures a free badge, avoids queues onsite, and gives early access to the exhibitor list and full onsite programme — helping visitors plan their visit in Kigali before they even arrive.
Nigeria’s livestock sector is gaining fresh attention as a new development framework promises to open up opportunities across the industry.
The President of the Abuja Chamber of Commerce and Industry, Akajiugo Emeka Obegolu, has shared an optimistic outlook, stating that the initiative could create up to 350,000 jobs within its first two years.
According to Obegolu, the framework is designed to attract investment and support growth across the entire livestock value chain. Central to this effort is the planned Livestock Development Fund, which aims to make financing more accessible for farmers, processors, and other stakeholders. With better access to funding, businesses in the sector are expected to expand and improve their operations.
He also praised the current administration for establishing a dedicated Ministry of Livestock Development, describing it as a timely and strategic move. This step, he explained, gives the sector the focused attention it needs to reach its full potential. Rather than taking direct control, the government is encouraged to create supportive policies and regulations that allow private investors to play a leading role.
The scale of opportunity within the livestock industry is significant. Obegolu noted that the sector could be worth around 33 trillion naira, covering areas such as meat production, dairy, leather, and poultry. With proper planning and investment, these segments can contribute strongly to economic growth.
He highlighted the importance of improving key areas such as feed systems, animal breeding, and veterinary services. Advancing techniques like artificial insemination and better genetics can help increase productivity and efficiency across farms.
Another major focus is the need to modernise how meat is processed and transported. Moving away from the traditional practice of transporting live animals over long distances, he suggested a system that relies on processed meat and cold chain logistics. This approach would reduce losses, maintain quality, and improve overall efficiency.
With growing collaboration between the government and private sector, the livestock industry is steadily moving towards a more structured and sustainable future. The proposed framework is expected to support job creation, improve food supply, and strengthen Nigeria’s wider economy.
Tapping into mutual interests for agricultural expansion, Ghana and Egypt have expressed intent for collaboration in key sectors including technical and training, poultry production, and animal feed manufacturing, among others
Leveraging these areas for fostering economic growth and inter-trade relations, the Ambassador of Egypt to Ghana, Wael Fathy Ahmed, recently had a call with Minister for Trade, Agribusiness and Industry, Elizabeth Ofosu-Adjare.
While Egypt is keen on sharing expertise with Ghana and securing investments in the region, Ghana is ready for official commitment through a Memorandum of Understanding (MoU) to advance mutual trade relations to the next level. The collaboration in agriculture and other sectors can potentially create jobs, enhance skills development, and boost trade between the two countries. The African Continental Free Trade Area (AfCFTA) can aid this development as a body aiming to accelerate intra-African trade, investment and industrial development.
According to Ofosu-Adjare, Ghana's Agribusiness Directorate is designed to serve beyond value addition, also including support for production and sustainable supply of raw materials required to strengthen local industries. Ghana has also recently refined its policies strategically in sectors such as the Textile and Garment Policy, the Pharmaceutical Policy, and the Automotive Policy.
The meeting reaffirmed the shared commitment of Ghana and Egypt to expanding economic cooperation, fostering private sector partnerships, and advancing sustainable industrial development for the mutual benefit of both nations.
The redesigned New Holland T7 Standard Wheelbase tractor, now available in the new Dynamic Blue colour. (Image credit: New Holland)
New Holland has given its T7 Standard Wheelbase tractor range a thorough rethink, and the result is a machine that feels genuinely fresh from the ground up.
Covering the 180 to 225hp bracket, the updated lineup brings a sharper look, smarter technology and some meaningful mechanical changes that will matter to anyone spending long days behind the wheel.
"We've completely reimagined the key design features of the T7 Standard Wheelbase tractor range," says New Holland Standard Wheelbase Global Product Manager, Manfred Pfleger. "Significant upgrades include a new cab design, a new operator interface and armrest, and a more compact front end, core for a tractor range that competes in an important sector of the market with a broad customer base. The redesigned suspension delivers greater comfort and control, and complements the light weight, high-capacity design of this range to boost productivity and performance."
One of the standout changes is the new front axle, offered in standard or heavy duty form, with dual accumulators delivering a noticeably smoother ride. Combined with a redesigned bonnet and a new axle support, the turning circle has been slashed by 17%, dropping from 14.3 metres down to 11.4 metres. That kind of improvement makes headland manoeuvring far less of a chore.
Under the new sloping bonnet sits a Stage V FPT NEF 6.7 litre engine, now reaching peak power at just 1,500rpm to keep fuel consumption and noise in check. Service intervals stretch to 750 hours, and diesel capacity has grown to 350 litres. The T7.225 with Dynamic Command transmission recently posted best-in-class fuel efficiency at the German DLG test centre, consuming just 243g/kWh.
Inside the cab, the new SideWinder armrest puts everything within easy reach, with the option to specify the IntelliView 12 touchscreen, electronic remote valves and a refined CommandGrip multifunction handle. Cab space has grown, climate control is improved and storage has been expanded throughout.
All models come with connectivity included as standard, supporting remote dealer monitoring and data driven efficiency. The range also debuts New Holland's striking new Dynamic Blue colour scheme, which will roll out across future models.
