VIV Europe 2026 is set to be a landmark event as it celebrates its 25th Edition and reinforces its position as one of the most influential agrifood exhibitions in the world.

Backed by strong international partnerships and near sell out momentum, the event returns to where the VIV Worldwide journey first began, bringing together the global feed to food community at a crucial moment for the industry.

Organised by Royal Dutch Jaarbeurs and VNU Europe, the 2026 edition not only honours VIV Europe’s rich legacy but also signals a forward looking strategy. The organisers have confirmed that from 2028 onwards, VIV Europe will move to a two year cycle, with the next edition scheduled for June 2028. This shift aims to provide greater continuity, consistency and long term value for exhibitors and visitors alike.

“VIV Europe is evolving with the strength, consistency and international depth that the industry has been asking for,” said Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs and VNU. “Europe needs a reliable and forward-looking agrifood platform to connect strategy, technology and business. VIV Europe 2026 will meet that need and the new two-year rhythm from this year on will provide in the epicenter of Europe, the continuity and momentum that our exhibitors, partners and global community deserve.”

The anniversary edition will welcome around 600 exhibitors showcasing the latest innovations, technologies and machinery across the agrifood value chain. An estimated 20,000 international visitors are expected in Utrecht, one of the world’s leading hubs for agricultural innovation. The programme will be supported by major partners including Rabobank, Wageningen University, the World Poultry Science Association and Common Source, alongside a full week of industry focused activities under the banner of VIV Week.

Poland has been named Country of Honor for 2026, reflecting its status as the leading poultry producer in the European Union and a rapidly growing exporter. Special sessions, delegations and matchmaking activities will spotlight Poland’s dynamic role in animal protein production.

With more than 97 percent of exhibition space already sold, VIV Europe 2026 clearly demonstrates strong market confidence. As Europe’s agrifood sector faces rapid technological change, sustainability demands and global competition, VIV Europe stands out as a vital platform connecting innovation, trade and real business opportunity.

Ethiopia has renewed its call for greater recognition of coffee as more than a global export, framing it as a cultural treasure, a social bond and a vital economic pillar for both the country and the wider African continent.

The message was delivered at a high level policy forum held on Tuesday during the 3rd African Coffee Week in Addis Ababa, where leaders and development partners gathered to discuss the future of Africa’s coffee industry.

Meles Mekonnen, State Minister of Agriculture said, “Coffee is far more than a tradable commodity. It is and will remain one of Africa’s most powerful symbols and strategic assets,” Meles said.

He warned that climate change is placing increasing pressure on the sector, with erratic rainfall, rising temperatures and growing pest threats already affecting production. According to Meles, smallholder farmers are bearing the brunt of these changes, making climate resilience and sustainable transformation urgent priorities.

As Africa’s largest coffee producer, Ethiopia has positioned coffee at the core of its national development strategy. Meles said the government is expanding climate smart farming practices, strengthening quality control systems and improving market transparency, while ensuring women and young people benefit from sector reforms.

He also urged African countries to rethink their role in the global coffee value chain by moving beyond raw bean exports and investing in value addition, branding and finished products. He pointed to the African Continental Free Trade Area as a major opportunity to build regional value chains and create decent jobs.

“Investments in climate smart production systems and sustainable land management are not optional; they are economically prudent,” he said. “Together, we can cultivate a coffee industry that is economically vibrant and deeply rooted in Africa’s rich heritage.”

AU Commission Chief of Staff Mohamed El Amine Souef echoed the call for stronger cooperation, noting that new harmonised African coffee standards aim to boost competitiveness.
“Coffee brings people from diverse cultures together for mutual benefit,” Souef said.

UNIDO Representative Stephen Kargbo highlighted coffee’s role in Ethiopia’s export earnings while warning of climate risks and price volatility. “No single institution or government can address these issues alone,” he said.

Italian Ambassador Sem Fabrizi praised coffee’s cultural roots and confirmed Italy’s continued support through development cooperation and increased financing via the Italian Climate Fund.

The impact of climate change is no longer a distant warning.

It is part of daily life, shaping the weather we experience, the cost of energy and the food that ends up on our plates. Between 2022 and 2023 alone, climate breakdown added US$490 to the average UK household’s annual food bill. At the same time, the UK imports around US$4bn worth of food from countries already facing severe climate related displacement. Together, these figures point to a clear and uncomfortable reality. Climate change is driving food prices higher while putting global food security under growing strain.

One powerful way to respond lies beyond Europe’s borders. Strengthening agricultural systems in vulnerable regions, particularly across Africa, could play a decisive role in easing pressure on global food markets. Doing so requires tackling long standing structural challenges while speeding up access to modern, transformative technologies. If approached seriously, these efforts could help stabilise food prices, reduce supply chain disruptions and build long term resilience into the global food system.

Across Africa, smallholder farmers sit at the heart of agricultural production. They supply most of the staple crops that feed both rural and urban populations and support millions of livelihoods. Yet despite Sub Saharan Africa holding roughly a quarter of the world’s arable land, the region accounts for only about 10 percent of global agricultural output. This imbalance is not due to a lack of land or effort. The problem lies in productivity.

Historical data paints a stark picture. Between 1961 and 2022, cereal yields in Africa barely doubled, while yields in other regions rose far more sharply. By 2022, the global average cereal yield had reached 4.2 tonnes per hectare, compared with just 1.7 tonnes per hectare across most African countries. Further research shows that between 2008 and 2019, smallholder productivity declined by an average of 3.5 percent per year. These trends reflect a complex mix of pressures that continue to hold farmers back.

Environmental stress is one of the most immediate challenges. Droughts are becoming more frequent and more intense, soils are increasingly degraded and nutrient poor, and moisture shortages limit crop growth. These abiotic stresses are compounded by pests and diseases that steadily erode harvests. In many areas, insecure land tenure discourages farmers from investing in long term soil health or sustainable practices, further weakening resilience.

Beyond environmental conditions, access to technology remains deeply unequal. Many farmers still struggle to obtain quality seeds, fertilisers, pesticides, irrigation systems and modern farming equipment. Without these inputs, even experienced farmers cannot fully realise the potential of their land. Institutional shortcomings add another layer of difficulty. Poor roads and limited storage facilities restrict access to markets and increase post harvest losses. Extension services, especially in rural areas, are often underfunded or overstretched, leaving farmers without reliable training or advice. At the same time, limited access to credit and low investment in agricultural research deprive farmers of the financial and scientific support they need to adapt.

Conservation agriculture highlights how these barriers intersect. This approach, which improves soil structure and moisture retention, could significantly boost sustainability and productivity. Yet in Sub Saharan Africa it is practised on only about 1.25 percent of cultivated land. A shortage of suitable tools, limited training, lack of crop residues for mulching and unsupportive socioeconomic conditions all contribute to its low uptake.

Unlocking Africa’s agricultural potential requires coordinated action across environmental, technological and institutional fronts. Without it, productivity will remain suppressed and the consequences will extend far beyond the continent.

Encouragingly, smart solutions are beginning to take hold. Digital tools and regenerative practices are increasingly recognised as essential to the future of African farming. At the second Roundtable of African Farmers in 2024, participants called on international policymakers to adopt outcome driven and evidence based policies that help farmers access modern technologies. When paired with training, these approaches can boost productivity while protecting natural resources.

Practical progress is already visible. Digital platforms such as PlantVillage and the Malawi Digital Plant Health Service enable early detection of pests and diseases, allowing farmers to respond more quickly. Artificial intelligence tools are also being used to monitor soils, plan irrigation and guide crop choices. Studies show that advisory systems like RiceAdvice and NextGen Agroadvisory have increased wheat and rice yields by up to 25 percent, improving incomes for smallholder farmers in countries including Ethiopia, Nigeria and Mali.

However, access remains uneven. Poor internet connectivity, limited digital skills and weak policy support continue to exclude many farmers. Without inclusive infrastructure and thoughtful regulation, innovation risks widening existing inequalities rather than reducing them. Technology alone is not enough. It must be embedded within broader systems that include reliable infrastructure, accessible education and transparent data governance.

Alongside digital innovation, biotechnology offers another powerful set of tools. Techniques such as marker assisted breeding, genetic modification and genome editing allow for faster and more precise responses to climate stress and pest pressure. South Africa has been a leader since the late 1990s, developing genetically modified cotton, maize and soybean. More recently, countries including Nigeria, Kenya, Ethiopia and Malawi have approved the general release of genetically modified crops.

Globally, the evidence is compelling. The use of genetically modified technology has increased yields by 22 percent, reduced chemical pesticide use by 37 percent and raised farmer profits by 68 percent. Importantly, these gains are even greater in developing countries. Yet adoption remains uneven, held back by public mistrust, regulatory delays and limited biosafety capacity. These concerns, often fuelled by misinformation and insufficient public engagement, must be addressed openly and responsibly.

Building trust takes time, but delay carries its own risks. Governments and policymakers have a crucial role in creating conditions for safe and inclusive biotechnology use. This includes strong seed certification systems, well resourced extension services and financing models that allow smallholders to benefit from innovation.

Investing in African agriculture is no longer optional. As climate impacts intensify, global supply chains are becoming more fragile and food prices more volatile. Strengthening farming systems across Africa could help stabilise global markets by increasing reliable production of staple crops and reducing reliance on emergency imports. It would also help cushion the world against climate shocks that are already undermining food security in vulnerable regions.

Behind this growing body of research and insight are scientists working at the intersection of agriculture, climate and technology. One of them is Dr El Houssaine Bouras, an assistant professor specialising in crop modelling and remote sensing at the Center for Remote Sensing Applications and the College of Agriculture and Environmental Sciences at University Mohammed VI Polytechnic. His work reflects a wider shift in agricultural thinking, one that recognises Africa not as a passive victim of climate change, but as a central player in feeding the future.