In The Spotlight
VIV Worldwide is entering a new phase of global development with the appointment of Natasha Hall as Vice President VIV Worldwide by Royal Dutch Jaarbeurs | VNU Group.
The move signals a renewed focus on expanding the international reach of the VIV brand and strengthening its role as a leading platform for the global livestock and agrifood industry. The announcement also comes at an important time as preparations gather pace for major upcoming VIV events around the world.
The appointment arrives just months ahead of VIV Europe 2026, which will take place from 2 to 4 June at Koninklijke Jaarbeurs in Utrecht. This edition is particularly significant as it marks the 25th anniversary of the event, one of the most recognised trade gatherings for professionals across the feed to food chain. At the same time, the organisation is also preparing to launch VIV Select India, which will make its debut from 22 to 24 April in New Delhi, opening new opportunities in one of the fastest growing livestock markets.
Hall’s promotion reflects the organisation’s confidence in her leadership and international outlook. Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs, emphasised the impact she has already made within the organisation. "From the very start of her time at Jaarbeurs in 2025, Natasha has made a clear mark on the development of VIV Asia, where her international work experience and strategic vision contributed to growth, positioning and market connection. Her new role sets her up for the next step within the organisation and for further developing VIV as a globally leading B2B platform for the poultry and livestock sector."
In her new role, Hall will oversee the complete global VIV portfolio across Asia, Africa, Europe and the Middle East and Africa region. Her responsibilities include the international VIV trade shows along with VIV Connect and the VIV Trade Forums. A key priority will be expanding the global network of exhibitors, visitors and industry partners while strengthening the international visibility of the VIV brand.
With more than a decade of experience in the exhibitions industry in Dubai, Hall brings strong international expertise to the role. "I see VIV as a unique global platform that brings together the entire feed to food chain, and I consider that integrated approach to be an important differentiating strength," said Hall.
Her appointment also comes during a milestone year for the brand. VIV Europe 2026 will celebrate its 25th edition and will also mark the decision to move the event to a biennial schedule from 2028 onwards. "VIV Europe has grown into a reliable and forward-looking platform where strategy, technology and business come together. The anniversary edition in June will once again bring hundreds of international exhibitors and thousands of professionals from the global feed to food chain to Utrecht — a recognised hub for agrifood innovation, science and sustainable chain development."
HortiFlora Expo 2026 to spotlight Ethiopia’s expanding horticulture industry. (Image credit: HPP Worldwide)
HortiFlora Expo 2026 will take place from 24 to 26 March 2026 at the Addis International Convention Center in Addis Ababa, bringing global attention to Ethiopia’s growing influence in the horticulture and floriculture industries.
The event aims to highlight the country’s role as a vibrant centre for horticulture in Africa, while welcoming growers, exporters, buyers and agribusiness professionals from across the world.
The expo is organised by HPP Exhibitions in partnership with the Ethiopian Horticulture Producers Exporters Association (EHPEA). This year’s edition reflects a broader vision for the sector, presenting not only flowers but also fruits, vegetables, seeds and a range of modern agricultural technologies. By widening its focus, the event seeks to mirror the expanding capabilities of Ethiopia’s agricultural landscape and the increasing diversity of its export products.
HortiFlora has long attracted strong international participation, and the 2026 edition is expected to continue that tradition. Industry representatives from Europe, the Middle East, Asia and across Africa will gather in Addis Ababa to explore trade opportunities and strengthen partnerships. The expo will provide an active meeting point for businesses through organised buyer and seller discussions, networking events and market exploration activities. A strong emphasis will be placed on product quality, traceability and dependable supply chains, factors that are becoming essential for global buyers.
Another important development is the event’s expanded scope and renewed annual rhythm. While floriculture remains a core strength of Ethiopia’s export sector, the inclusion of fruits and vegetables reflects the country’s increasing production and market reach in fresh produce. This shift signals a new phase for the expo as it supports economic growth and employment within the agricultural sector.
Ethiopia’s favourable climate and continuing investment in infrastructure have played a key role in the rapid progress of its horticulture industry. As the nation broadens its export portfolio, HortiFlora Expo 2026 stands as an important platform for international cooperation, knowledge exchange and the future development of sustainable horticulture.
Kenya Goes Digital: New Electronic Warehouse Receipt System Set to Reshape Agricultural Trade. (Image credit: State Department for Trade)
Kenya has taken a significant step forward in modernising its agricultural sector with the launch of the Electronic Warehouse Receipt System Central Registry, known as the eWRS-CR.
Developed by the Warehouse Receipt System Council (WRSC) in partnership with TradeMark Africa and backed by funding from the British High Commission in Kenya, the platform is designed to tackle some of the most persistent challenges facing the country's farming community.
At its core, the system is a secure, government-owned digital platform that automates and centralises the management of warehouse receipts. For farmers who have long struggled with post-harvest losses, limited access to credit and unpredictable market conditions, this represents a genuine shift in how agricultural trade can work. The platform allows farmers and commodity owners to store produce in certified warehouses and receive electronic receipts as proof of ownership. Those receipts can then be used as collateral to access loans, giving farmers financial breathing room without forcing them into distress sales.
The numbers behind the problem are stark. Smallholder farmers account for more than 75 per cent of Kenya's agricultural output, yet less than five per cent of bank lending reaches the sector. Post-harvest losses for some commodities run as high as 30 to 40 per cent. The eWRS-CR directly targets both issues by creating a more structured, transparent and trustworthy trading environment.
Principal Secretary for Industry, Dr Juma Mukhwana, officiated the launch and spoke to the platform's broader significance. "The e-WRS Central Registry is not merely a technology platform; it is a confidence-building intervention designed to catalyse participation across the agricultural value chain. By enhancing transparency, strengthening trust, and enabling access to finance, this system empowers farmers, attracts private sector investment, and contributes to Kenya's broader economic transformation," he said.
WRSC Chairman Patrick Mbogo , added, "The launch of the Electronic Warehouse Receipt System Central Registry marks a defining moment in Kenya's journey toward a modern, transparent and efficient agricultural marketing system. This platform strengthens trust among market participants, enhances commodity security, and unlocks access to financing for farmers and agribusinesses. It lays a firm foundation for structured agricultural trade and positions Kenya as a regional leader in agricultural market innovation."
Country Director of TradeMark Africa, Lilian Mwai, underlined the regional dimension of the initiative. "By improving traceability and enabling access to finance, this platform empowers farmers and agribusinesses to compete more effectively in domestic and regional trade. The No Stop Border initiative becomes practical by fixing systems at source. Goods moving across Africa should not face unnecessary delays caused by fragmented systems. Systems like the Electronic Warehouse Receipt platform ensure that commodities are traceable, trusted and trade-ready from the moment they enter the value chain," she said.
Deputy High Commissioner Diana Dalton of the British High Commission echoed the sentiment. "Kenya and the UK are injecting innovation into agriculture. Not only does this system put more money into farmers' pockets, but it also allows produce like maize to be used as collateral for short-term loans, enabling farmers to meet immediate needs without selling at lower prices. The renewed Strategic Partnership between Kenya and the UK is driving modernisation for businesses of all sizes, adding crucial value to produce before export," she said.
The system is already live and fully operational. To date, 114 warehouse receipts have been registered, covering nearly 600,000 kilograms of deposited commodities. Kenya's transition from a pilot phase to nationwide rollout signals a serious commitment to building an agricultural economy that works better for everyone in the value chain.
agrofood Nigeria 2026 returns to Lagos with record global participation. (Image credit: agrofood Nigeria)
The 11th edition of agrofood Nigeria will take place from 24 to 26 March 2026 at the Landmark Centre in Lagos, Victoria Island.
Recognised as West Africa’s leading annual meeting point for the agrofood and packaging sectors, the exhibition continues to grow in influence and reach. This year’s event is set to welcome thousands of business leaders, decision makers and professionals from across Nigeria and the wider West African region, reinforcing its position as a key industry gathering.
Organised by fairtrade Messe in cooperation with Modion Communications, agrofood Nigeria serves as an important platform for companies seeking growth, partnerships and fresh opportunities. The exhibition connects stakeholders from across the full value chain, covering agriculture, food and beverage technology, food ingredients, packaging solutions and finished food products. By bringing these sectors together under one roof, the event creates a focused environment where innovation, investment and collaboration can thrive.
For businesses aiming to expand production capacity, improve operational efficiency or introduce new products to the market, agrofood Nigeria provides a direct route to practical solutions. The exhibition floor offers access to reliable suppliers, advanced technologies and emerging investment prospects. It also creates valuable opportunities for professionals looking to diversify their markets or strengthen their retail presence within Nigeria and neighbouring countries.
A key highlight of the 2026 edition is the scale of its international participation. The event will host more than 100 exhibitors representing 14 countries, making it the most globally represented edition in its history. Participating nations include Belgium, Brazil, China, France, Germany, India, Malaysia, the Netherlands, Nigeria, Poland, South Africa, the United Arab Emirates, the United Kingdom and the United States of America.
This strong international presence reflects the growing interest in Nigeria’s agrofood sector and its potential for investment and development. By creating opportunities for direct engagement with global solution providers, agrofood Nigeria encourages knowledge exchange, supports stronger supply networks and helps businesses make informed decisions when investing in technology and infrastructure across Nigeria and West Africa.
South Africa has stepped up its response to Foot and mouth disease with the arrival of one million high potency vaccines at OR Tambo International Airport.
The shipment was received under the supervision of John Steenhuisen, Agriculture Minister marking a significant boost to the national vaccination drive already under way in affected regions.
The vaccines were supplied by Biogénesis Bagó in Argentina and form part of a broader supply programme. Further consignments are expected in the coming weeks from BVI in Botswana and Dollvet in Turkey. By the end of March, more than five million doses from these three international suppliers are set to arrive in the country.
At home, the Agricultural Research Council has committed to producing 20 000 vaccines per week, with plans to increase output to 200 000 per week in 2027. The expanded supply will allow authorities to move beyond targeted outbreak response and work towards wider suppression of the virus in high risk areas.
Steenhuisen said, “Vaccination has already begun in affected areas, but supply has limited the speed and coverage. With this arrival, we can now accelerate protection across priority provinces and stabilise the livestock sector.”
Outbreaks have been reported in every province, prompting quarantine measures, movement restrictions and ongoing surveillance. A risk based vaccination strategy will focus first on outbreak centres in KwaZulu Natal and parts of Gauteng, Free State and North West, before extending to other high risk and border regions.
The initial one million doses will be shared across all provinces, with KwaZulu Natal and Free State receiving the largest allocations. However, the minister warned that vaccines alone will not end the crisis.
“Quarantine rules, movement permits and biosecurity measures exist to protect every farmer in the country. Those who deliberately move animals illegally, conceal infections, or ignore restrictions threaten the recovery of the entire sector. Where there is wilful non compliance, we will work with law enforcement authorities and the full might of the law will be applied,” Steenhuisen added.
He will visit Mooi River in KwaZulu Natal on 27 February to vaccinate dairy cattle alongside veterinarians and farmers. “The dairy industry has been among the hardest hit with significant production losses, disrupted markets and immense strain on farming families. That visit marks the practical beginning of recovery at farm level. Each vaccinated herd means stability returning to a business, wages returning to workers and milk returning to shelves.”
“We are moving step by step from crisis management to control,” Minister Steenhuisen concluded. “Vaccines are arriving, the system is scaling up, and compliance will be enforced. Working together, we will stabilise the sector and rebuild confidence in South Africa’s animal health system.”
Not every major change begins with loud announcements or grand declarations. Some arrive quietly and slowly reshape the landscape.
In Tanzania’s agricultural sector, one of the most pressing yet often overlooked challenges is post harvest loss. While developed countries tend to lose around 40 per cent of food at the retail and consumer stages, Tanzania faces a very different reality. Nearly 40 per cent of food is lost during post harvest handling and processing.
For horticultural produce such as fruits and vegetables, the situation is even more serious, with losses climbing to nearly 70 per cent. Poor storage facilities, weak transport systems, pests, rodents, diseases and mould all play a part. Policy gaps, infrastructure challenges and limited coordination also contribute to the problem.
The impact reaches far beyond the farm. Food security is weakened and farmers lose potential income. Tanzania has avoided famine in recent years, yet the country has developed a large market for its grains and pulses across neighbouring nations and overseas. Demand from these markets remains strong and far from fully satisfied. Food lost after harvest could have helped bridge this gap, increase export earnings and improve farmers’ livelihoods.
With the population now at about 66 million and growing rapidly, pressure on food systems continues to rise while farmland steadily declines. Recognising these challenges, the government introduced the National Post Harvest Management Strategy under the Agricultural Sector Development Programme Phase II. The goal is to reduce post harvest losses by half.
Technology is playing an important role in this effort. The Alliance of Bioversity International and CIAT, working through the Pan Africa Bean Research Alliance programme, partnered with the Tanzania Agricultural Research Institute to launch the project titled “Scaling Multi-Crop Threshing Machines for Women and Youth Empowerment in Tanzania”.
Through this initiative, farmers were introduced to MultiCrop Thresher machines capable of threshing and cleaning crops including maize, beans, sorghum, pigeon peas, sunflower, soybeans, finger millet, cowpeas, lablab and green grams. Beyond cutting losses, the machines reduce labour demands, improve grain quality and open business opportunities for young people and women.
Most of the beneficiaries were women and youth who received the machines at a 50 per cent subsidy after training by Imara Tech Ltd. Founded in 2016 by Alfred Chengula, the company has grown into a promising agri tech enterprise producing equipment for smallholder farmers across several African countries. Its journey shows how local innovation can strengthen food systems, create jobs and support a more secure agricultural future for Tanzania.
Global agriculture continues to expand, yet the agricultural machinery market is navigating a period of turbulence.
Economic uncertainty, geopolitical tensions and shifting trade policies are reshaping where and how farm equipment is bought and sold. This evolving landscape was outlined during the press conference launching the 47th edition of EIMA International, the world’s leading exhibition for agricultural technologies, set to take place in Bologna from 10 to 14 November.
Mariateresa Maschio, FederUnacoma President, said, “Protectionist policies in some countries, economic sanctions, interference with trade routes, and tariff wars have led to market fragmentation and a sharp slowdown in trade which is weighing on the performance of the agromechanical sector.”
Traditional markets are feeling the strain. The United States recorded a 10 percent fall in tractor sales in 2025, while Germany, France and the United Kingdom also posted double digit declines. In contrast, southern Europe is showing renewed momentum. Italy and Spain both closed the year with strong growth, signalling cautious optimism within the European agricultural machinery industry.
India remains the standout performer. With tractor sales exceeding 1.1 million units, the country continues to dominate the global market. According to Maschio, this growth reflects deeper structural demand rather than a short term spike. “Over the past fifteen years, output in the primary sector has grown significantly,” said Mariateresa Maschio, “but to meet the needs of the world’s population it will have to grow by a further 14% by 2034, especially in India and in those countries of North Africa, Sub-Saharan Africa, and the Middle East that are experiencing the highest demographic growth.”
A new geography of agricultural production is emerging, driven by mechanisation, digital farming solutions and expanding demand in Asia, Africa and Latin America. Chinese manufacturers are rapidly increasing their presence across these regions and even gaining ground in Europe.
“In the coming years we will have a highly segmented agromechanical sector, with low-cost basic technologies alongside highly advanced technologies for complex operations,” added Mariateresa Maschio, underlining the importance of innovation, policy support and international cooperation as the sector looks ahead.
