Agribusinesses from East Africa can leverage technological scaling and market modernisation opportunity as the 47th edition of EIMA International gears up to return in Bologna from 10-14 November 

East Africa's export-driven agricultural sector will especially benefit from the event as it will expand the region's reach to Italy. 

The market opportunity: Untapped potential

Digital integration remains the need of the hour to effectively commercialise Ethiopia's vast agricultural potential, which is the region's backbone.

The country is blessed with a diverse climate suitable for everything from cereals and pulses to oilseeds, the country has already established itself as the world’s third-largest producer of Arabica coffee.

Despite this, agribusinesses face persistent operational bottlenecks like low mechanisation levels: Limited access to modern tools hinders large-scale productivity. There are infrastructure gaps with growth frequently stalled by insufficient irrigation and a lack of transport and storage infrastructure. There is a need for digital integration with a critical requirement for training technical staff to operate digital systems and next-generation machinery.

Strategic solutions and know-how transfer

The partnership with Italian industry is designed to go beyond simple equipment sales; it focuses on supply chain efficiency and the transfer of technical know-how.

Italian manufacturers are positioning themselves to offer advanced, sustainable technologies that can optimise production and improve the quality of agri-food supply chains.

For Ethiopian operators, the EIMA International exhibition in Bologna (November 10–14) serves as a vital procurement and networking platform. The scale of the event provides an unprecedented look at the global market with 1,800+ manufacturers offering more than 60,000 models of machinery. 14 product sectors are organised into seven thematic showcases to help businesses find specific technological solutions. Ensuring tailored technology, exhibitions are designed to match the specific production needs of the Ethiopian primary and gardening sectors.

Facilitating B2B growth

To ensure these technological advancements translate into commercial reality, an official delegation of Ethiopian business representatives will attend the Bologna event, organised by ICE and FederUnacoma.

This delegation will participate in structured business-to-business (B2B) meetings designed to match Ethiopian operators with the specific technologies prioritized for the country’s development.

As Claudio Pasqualucci, director of the ICE office in Addis Ababa, noted, EIMA International represents an "ideal platform for fostering new commercial and industrial relationships" that can increase productivity and efficiency across the entire supply chain.

For agribusinesses looking to modernise, this partnership offers a clear pathway to high-calibre industrial cooperation.

GEA has opened a brand new software development lab in Belfast, Northern Ireland, marking a bold step forward in its mission to reshape modern dairy farming through technology. Housed at The Innovation Centre, the lab will bring 20 new roles in software development and UX design to the region, all dedicated to advancing GEA's flagship AI livestock solution, CattleEye, alongside its wider digital farming portfolio.

CattleEye is no ordinary piece of kit. The system is built to detect and predict lameness in cattle at an early stage and gather vital data on body condition scores, giving farmers the kind of precise, timely insight that can genuinely change how they manage their herds. Already active on more than 140 farms spanning the UK, Europe, the United States and Australia, the technology is currently keeping watch over more than 200,000 cattle across 23 countries as part of GEA's DairyNet herd management platform.

GEA acquired CattleEye in 2024, and the Belfast expansion represents the next chapter in embedding that technology deeper into its farming ecosystem. "With our new software lab in Belfast, GEA is strengthening its role as a technology leader in digital dairy farming," says Andreas Seeringer, CEO of GEA Farm Technologies. "By improving animal health and well-being through AI-based solutions like CattleEye, dairy farms become more efficient, more sustainable, and ultimately more profitable. That is why we commit to accelerating development in this area, driving technology innovation in our digital herd management solutions."

Northern Ireland was a natural fit for the venture, given its deep rooted dairy farming heritage and a tech sector that is quietly making a name for itself. Terry Canning, CattleEye co-founder and Senior Director at GEA, describes what the lab means in practice: "The new software lab will be a significant milestone in integrating CattleEye fully into our state-of-the-art herd management systems and will extend our digital footprint in farming. In the future, farmers can expect features which help reduce additional investments in equipment and necessary animal treatments. It will also help customers to farm more efficiently and cut greenhouse gas emissions through automated data insights."

Regional development agency Invest NI, backed in part by the UK Government Shared Prosperity Fund, is supporting the project financially. Vicky Kell, Director of Innovation, Research and Development at Invest NI, was clear about what it signals: "This investment in R&D is a vote of confidence in our talent, infrastructure and capabilities in Northern Ireland. The benefits of investing in R&D are rich, and the CattleEye solution is a testament to how R&D can further develop innovative products which can drive competitiveness in the global agri-tech market."

Ghana has taken a bold step towards reshaping its agricultural future with the official launch of the Timbuktoo AgriTech Hub, a purpose-built initiative designed to bring digital innovation to the heart of the country's farming sector.

The hub arrives at a time when Africa's agricultural landscape is crying out for practical, technology-driven solutions, and Ghana is positioning itself as a serious contender in leading that charge.

The launch ceremony in Accra drew considerable attention, with the Minister for Communication, Digital Technology and Innovations, Hon. Samuel Nartey George (MP), lending his presence and voice to the occasion. His message to African entrepreneurs was unambiguous: technology holds the key to transforming agriculture and building stronger, more resilient food systems across the continent.

The hub is not operating in isolation. It brings together a compelling mix of innovators, investors, incubators, and ecosystem leaders from across Africa, with partnerships already in place with the United Nations Development Programme, 500 Global, and Seedstars. That kind of backing signals serious intent and gives the initiative a solid foundation from which to grow.

The problems the hub is set up to tackle are well known to anyone familiar with African agriculture. Climate pressures, fragmented supply chains, poor market connectivity, and restricted access to financing continue to hold farmers and agribusinesses back. The Timbuktoo AgriTech Hub aims to chip away at these barriers through data-driven tools, mobile platforms, artificial intelligence, and improved digital infrastructure, all geared towards boosting productivity and expanding market reach.

Beyond supporting startups directly, the hub will run a capacity-building bootcamp for incubator managers, investing in the institutions that nurture early-stage businesses. Access to both catalytic and commercial capital will be made available to participating startups, addressing one of the most persistent obstacles to scaling agricultural innovations across the continent.

The minister rounded off proceedings with a call to action, urging governments, investors, and innovators to work more closely together and turn promising ideas into tangible, lasting development outcomes. It was a fitting note on which to close a launch that felt less like a ceremony and more like the beginning of something genuinely significant.

Water scarcity and wastewater management have long been pressing concerns across South Africa, and Xylem, a globally recognised water technology company, has just made things a great deal more manageable.

The company officially launched its Dissolved Air Flotation (DAF) equipment and services at its Africa headquarters in Kempton Park, Johannesburg, marking a significant step forward in accessible, practical wastewater treatment for the region.

The launch drew attention from a wide range of industries that deal with the daily challenge of treating and recycling water responsibly. Mining operations, municipalities, agricultural businesses, aquaculture farms, food and beverage producers, paper and pulp mills, chemical manufacturers, and pharmaceutical companies are all in the frame as potential beneficiaries of this technology. It is a broad reach, and deliberately so.

At its core, DAF is a pre-treatment and solids-separation system designed to slot into existing wastewater management frameworks. It works as a standalone unit or as part of a larger treatment process, sitting alongside biological treatment, filtration, and water reuse systems to help facilities meet compliance targets and achieve their recycling goals. What makes it particularly attractive is its compact, modular build, which means it can be installed even in tight or congested spaces where traditional systems simply would not fit. Rental options are also on the table, making it viable for smaller operations or those with seasonal demands.

The science behind DAF is clever but straightforward. Xylem's systems use Hellbender pumps to generate microscopic air bubbles that, after the water undergoes coagulation and flocculation, latch onto suspended particles and drag them to the surface where they can be skimmed off. The result is water that is significantly cleaner, with total suspended solids, fats, oils, greases, and biochemical oxygen demand all reduced efficiently.

Three models are available, the RT-50, RT-100, and RT-240, catering for flow rates ranging from 100 to 1,000 GPM. Each unit is built from durable stainless steel, comes with an integrated flocculation tube, and includes a pre-wired control panel that makes setup relatively straightforward.

Chetan Mistry, Strategy and Marketing Manager at Xylem WSS (AMETI), was candid about what this launch means for local customers. "We are very excited to bring cutting-edge DAF solutions to our local customers. Xylem has introduced our DAF solutions to several other markets, where they have become a big hit among companies of various sizes. They appreciate the logistical benefits of DAF's compact designs and convenient deployment, supported by our expert technicians. South African organisations in the private and public sectors can now also leverage DAF to expand their choices for water treatment and recycling."

The support offering goes well beyond simply supplying equipment. "Xylem's expert staff and our experienced partners customise each solution as required. We deliver and manage components such as mixer tanks, weir tanks, pumps, and conveyors, as well as catwalks and accessories. Our skilled technicians can support on-site staff or run the process on behalf of our customers," added Mistry.

For too long, fully industrialised water treatment felt out of reach for many South African organisations, put off by the cost and operational complexity involved. Xylem's DAF range changes that conversation considerably, offering a flexible, scalable entry point into serious water management without demanding enormous upfront commitment. Whether a business is running a pilot programme or upgrading an established treatment system, there is a configuration to suit the need.

The launch plants Xylem firmly on the map as a hands-on, solutions-driven partner for industries and municipalities that are serious about using water wisely.