AAC's 40 Under 40 initiative drives Africa's agri revolution

Recognising their crucial role, the African Agri Council is proud to announce its 40 Under 40 Rising Stars initiative, a programme dedicated to celebrating the exceptional contributions of these young leaders who are shaping the future of agriculture across the continent

Coming at a time when the contributions of young Africans to the agricultural value chain are more important than ever, this initiative highlights the critical role of youth in driving innovation, sustainability, and economic growth within the agricultural sector. Youth engagement is vital for ensuring food security and creating sustainable livelihoods. By empowering young people in agriculture, we can unlock their potential to drive economic growth, create jobs, and build resilient food systems.

The Rising Stars initiative aims to cultivate collaboration, and drive positive change within the agricultural sector. By showcasing these individuals, the programme seeks to elevate the visibility of innovative practices and encourages investment and support for the next generation of agricultural leaders. Outstanding trailblazers, rainmakers, and innovators will be celebrated during the Market Access Africa conference in Durban, at the prestigious Gala Dinner scheduled to be held on 3 June 2025.

The following are the criteria for the 40 Under 40 Rising Stars initiative:

• Innovation: Highlighting breakthroughs in agricultural technology, sustainability, entrepreneurship, funding, and transformative business models.
• Leadership: Demonstrating commitment to food security, sustainability, and equitable market access through exemplary leadership.
• Impact: Showcasing measurable contributions to productivity, job creation, environmental stewardship, and social empowerment.
• Advocacy: Influencing policies supporting farmers, food security, sustainability, and job creation through active advocacy.
• Education & Mentorship: Fostering agricultural leadership through mentorship, skill development, and capacity-building initiatives.
• Sustainability: Committing to environmentally friendly practices that enhance biodiversity and long-term agricultural productivity.
• Research & Development: Advancing agricultural science with innovative research improving yields and farming techniques.
• Media / Communications / PR: Shaping agricultural narratives through impactful journalism, PR, and advocacy-driven storytelling.