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AAK, Mars partner in sustainable shea initiative to empower women in West Africa

AAK has partnered with global confectionery, food, and pet care company Mars, several leading NGOs, and an impact investment fund to create a public-private partnership

AdobeStock 320768820The companies have committed to purchasing the shea kernels produced within the WISH initiative for its decade-long duration. (Image source: Adobe Stock)

This will improve the livelihoods of women working in Ghana’s shea supply chain. Running until 2030, the Women in Shea (WISH) initiative aims to reach 13,000 women shea collectors from more than 150 communities in northern Ghana.

Project goals

Stakeholders in the WISH initiative have the common goal to bring economic and social benefits to the 13,000 women in the programme and promote environmental improvements for the shea tree parklands while meeting the growing market demand for high-quality shea kernels.

Project goals will be achieved through expanding the women’s access to savings and financial credits, improving natural resource management techniques, and reducing the time burden and labour intensity of the work associated with shea kernel collection and processing. Each of these areas will enable the women in impacted communities to gain more from the kernels they collect.

In the long term, the project will also have a positive impact on the quantity and quality of shea kernels, and the overall sustainability of the shea supply chain. AAK supplies Mars with cocoa butter equivalents based on shea butter for chocolate and confectionery applications.

The companies have committed to purchasing the shea kernels produced within the WISH initiative for its decade-long duration. The project builds on AAK’s existing direct sourcing program, Kolo Nafaso, through which the company sources shea kernels directly from women smallholder farmers in West Africa, enabling them to increase their income sustainably. It is also closely aligned with AAK’s corporate purpose - Making Better Happen.


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