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AGCO announces farmer-first strategy

Agricultural machinery specialist AGCO has announced its farmer-first strategy designed to maximise value creation for its major stakeholders

model 4480916 640The company will partner with dealers to engage and support farmers throughout the lifecycle from purchase to replacement. (Image source: Elsemargriet/Pixabay)

During its 2021 virtual analyst briefing, Eric Hansotia, AGCO’s chairman, president and CEO introduced AGCO’s new purpose and vision statements that, when combined, offer powerful insight into the role AGCO intends to play for farmers and within the agriculture industry. AGCO’s Purpose is to deliver “Farmer-focused solutions to sustainably feed our world” and its Vision is to be the “Trusted partner for industry-leading, smart farming solutions.”

AGCO will realise its purpose and vision by continuing to leverage its differentiated brand portfolio to offer farmers exceptional customer experiences that reinforce brand promises and provide high-quality, smart farming solutions that deliver customer value. It will partner with dealers to engage and support farmers throughout the lifecycle from purchase to replacement. Embedded in the business are four environmental and social pillars that create value for stakeholders and strengthen the reputation of the agriculture industry: advancing soil health and soil-carbon sequestration, decarbonising our operations and products, elevating employee health, safety and wellbeing, and prioritising animal welfare in food production.

Reinforcing AGCO’s goal to help farmers increase net farm income by improving yield or reducing waste, Seth Crawford, senior vice-president, precision ag and digital, showcased AGCO’s approach to unlocking this significant customer value. Leveraging its Fuse precision ag technology across the core brand portfolio, growing its global, precision planting retrofit business, and optimising its collaboration with sales partners through the Digital Customer Experience to better serve farmers are key elements of AGCO’s strategic focus in this dynamic space.

Hansotia summarised AGCO’s farmer-first strategy, “Our strategy is custom-built to place farmers at the centre of everything we do. Deeply understanding our customers’ needs and aligning our business to meet and exceed their expectations will deliver sustainable stakeholder value and help secure the global food supply for future generations.”


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