Alltech launches Planet of Plenty LLC

Global leader in animal nutrition and crop science, Alltech has launched Planet of Plenty LLC, a new business entity dedicated to science-led storytelling, advocacy and educational initiatives that amplify agriculture’s vital role in creating a sustainable future

Building on Alltech’s vision of Working Together for a Planet of Plenty, this initiative unites the agri-food community in creating a world where agriculture thrives, nutritious food is abundant and accessible, and our planet’s natural resources are replenished for generations to come.   

While most families had ties to agriculture just two generations ago, many people today lack firsthand exposure to how the world’s food is produced. This disconnect can lead to misconceptions and oversimplified narratives about agriculture’s environmental impact, the role of farmers in creating climate solutions, and the complexity of feeding a growing population while protecting natural resources. Through powerful storytelling, advocacy and educational initiatives, Planet of Plenty LLC aims to bridge that gap.

“Through Planet of Plenty LLC, we can take viewers on a global journey—into fields, research labs and farming communities—where they will see firsthand the intricate relationship between agriculture, the environment and food and economic security,” said president and CEO of Alltech, Dr Mark Lyons.

Planet of Plenty LLC will serve as a collaborative hub where those within the agri-food community and beyond can promote science-based storytelling, advocate for the world’s agri-food producers, support educational initiatives and broaden the conversation about agriculture’s role in shaping a more sustainable future. Planet of Plenty LLC’s flagship project is World Without Cows, a feature-length documentary that amplifies the diverse perspectives of researchers studying methane emissions, farmers implementing regenerative practices, experts tackling the challenge of nourishing a growing population, and people in rural communities who rely on cows for their livelihoods.

As interest in World Without Cows grows, this initiative offers supporters a mechanism to strengthen the documentary’s impact by opening doors to new audiences. Financial contributions to Planet of Plenty LLC will directly fund efforts to expand the documentary’s reach—and will also support additional science-based storytelling and advocacy initiatives that keep the conversation going.