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BASF launches ‘Farming, the Biggest Job on Earth’ campaign

BASF has launched a campaign titled ‘Farming, the Biggest Job on Earth’ to address the growing demand for food on dwindling land

The world’s leading chemical company BASF has developed a new campaign aimed at celebrating farmers across the globe and supporting agriculture to enable increasing production of enough food for the burgeoning world population estimated to reach nine billion by 2050.

Dubbed ‘Farming, the biggest job on earth,’ the campaign seeks to assist farmers access latest farming innovations, ensuring soil remains healthy and connecting farmers to high quality, fast maturing drought tolerant seed varieties.

“In 1960 the total agricultural areas was 4,300 sq m per head, in 2005 it shrunk to 2200 and by 2030 this will shrink further to 1800. This means that the same parcel of land, has been feeding more people. Population grows, land does not. The only way we can ensure that parcel of land can continue feeding more mouths is make it more productive through innovation,” said Gift Mbaya, Sub Hub Manager – Crop Protection & Public Health at BASF East Africa Ltd during the National Farmer’s Awards 2016.

“At BASF we create chemistry to equip farmers with the skills needed to improve productivity. It is for this reason that we see farming as the biggest job on earth because our lives begin with eating. The person who produces the food, the most basic of human needs has the biggest job to do. The future for all of us is in the farmers’ hands,” Mbaya added.

He reiterated that BASF is working with farmers to keep the soil fertile and fruitful with the right amounts of water and nutrients.

Without technology, food production becomes a herculean task, BASF stated, explaining why supporting farmers to access innovation, solutions and experts will enable them to improve productivity, increase efficiency, and stay at the cutting edge of their profession ensuring growing demands are met, year after year.