South African raisin industry flourishes again!

In 2024, South African raisin producers have indeed made an impressive recovery, achieving a total crop size of 95,000 tonnes, marking a significant improvement from the challenges faced in the previous years 

Companies like GrapeHarvest SA and SunRaisins Ltd. have played a pivotal role in this resurgence, focusing on quality, sustainability, and consumer engagement.

The combination of optimal climate conditions, including well-distributed rainfall and ample sunlight, has resulted in some of the best quality and most diverse variety of raisins yet. This achievement not only reflects the resilience of South African raisin producers but also highlights the potential for future growth in the dried fruit category.

The upcoming PR campaign in the UK, led by GrapeHarvest SA and SunRaisins Ltd., demonstrates a strategic shift towards targeting both trade and consumer audiences. By organising activities such as trips for key buyers and trade journalists to the Orange River region, retailer roadshows, and continued media placements, they aim to showcase the excellence of South African raisin production and engage with both industry stakeholders and consumers.

Furthermore, the commitment of GrapeHarvest SA and SunRaisins Ltd. to responsible business practices, including human rights, environmental protection, social responsibility, and product traceability, adds a layer of trust and credibility to their offerings. Customers can be assured of not only excellent-quality raisins bursting with flavor but also products that align with their values and health-conscious lifestyles.

Ferdie Botha, CEO of Raisins SA, said, “Customers can look forward to excellent-quality South African raisins this year. They are bursting with flavour and natural goodness, and as they are packed full of nutrients such as fibre, iron, calcium and antioxidants, they are perfect for New Year health diets. We are excited to work closely with customers and bring new consumers into the category.”