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Virtual marketplace set up to bolster income of Namibian smallholder farmers

The United Nations World Food Programme (WFP) is collaborating with Tololi Online (Pty) Ltd, an e-commerce platform to launch a virtual marketplace as part of efforts to improve market access and boost farmers’ income in Namibia

The virtual marketplace has so far connected more than 100 smallholder farmers to local markets and will benefit several actors across the food value chain, thus enabling farmers to sell fresh produce.

“The platform will facilitate efficient off-take of produce to reduce post-harvest losses, minimise food waste and boost production and increase profits for farmers,” said George Fedha, WFP’s country director in Namibia. “WFP is committed to accelerating the attainment of zero hunger in Namibia,” added Fedha.

WFP’s collaboration with Tololi aims to link more smallholder farmers to market through the virtual platform. Under the initiative, farmers also receive agriculture extension support including training, input support and equipment.

“We at Tololi Online are incredibly grateful and honoured to work with WFP to create innovative solutions for the global food system, in Namibia,” said Fillemon Nangolo, Tololi team lead. “By using our expertise in technology and innovation, we have been able to develop a solution that addresses some of the most pressing challenges facing the Namibian food systems, thereby enhancing agribusiness.”