twitter RSS Feed linkedin acp contact

ITC supports Kenya’s avocado push

The International Trade Centre (ITC) is backing a US$1mn project to enhance trade competitiveness of Kenya’s avocado sector

Avocados - Ebara2 - pixabayThe project aims to expand the export markets for Kenya's avocados. (Image source: Ebara2/pixabay)

A commodity business plan (CBP) was recently launched to enter new markets for Kenya’s avocado industry and boost exports of the fruit. The project is expected to help the Kenyan avocado sector increase exports to existing and new markets, which will, in turn, ensure higher revenues for producers.

“The target market study in the avocado commodity business plan does not only address the supply concerns in the EU market, including the Scandinavian countries, but also addresses issues related to market entry in the Gulf markets of the Middle East, especially Qatar, the UAE and Saudi Arabia,” said Zakayo Magara, managing director of Kenya’s Horticultural Crops Directorate (HCD), at the launch ceremony.

The CBP has been developed in close collaboration with HCD, the Export Promotion Council (EPC) of Kenya and the Fresh Produce Exporters Association of Kenya (FPEAK). It is part of a three-year US$1mn project under the Netherlands Trust Fund (III) programme, which is managed and implemented by ITC and funded by the Dutch Centre for the Promotion of Imports from Developing Countries (CBI).

“The ultimate objective of this commodity business plan is to guide the increase in avocado exports from Kenya, reduce erosion of market shares and increase smallholder revenues,” said Robert Skidmore, chief of ITC’s sector competitiveness section.

Upcoming activities under the project include training small and medium enterprises on export market planning; compliance and certification with GlobalGap, an agricultural good practices standard; farm and post-harvest management; and fruit fly control techniques.


LATEST NEWS IN Horticulture

Global fava bean protein market projected at US$85.6mn by 2032

Global fava bean protein market projecte…

The global fava bean protein market is projected to expand at a steady annual growth rate of 4.2% to be valued at US$85.6mn by 2032, according to market research provider...

Pest management restores Africa’s mango markets

Pest management restores Africa’s mango …

The Alien Invasive Fruit Flies project in Southern Africa, supported by the International Development Research Centre and the Australian Centre for International Agricultural Research, has come up with five technologies...

Sustainable fruit at the heart of South African blueberry drive

Sustainable fruit at the heart of South …

South African blueberry growers are stepping up their promotional drive in Germany by highlighting the quality and sustainability credentials of their fruit

Fruit breeding, the answer to climate change?

Fruit breeding, the answer to climate ch…

Dr Chris Owens, IFG's lead plant breeder, speaks with Tulana Nayak from African Farming, about the challenges of fruit breeding and what the future holds.

South African campaign targets UK consumers with excellent plum quality

South African campaign targets UK consum…

South African plum growers have reported excellent crop quality this season as they look to inspire UK consumers to choose their fruit

Morocco to record a 12% rise in citrus fruit production

Morocco to record a 12% rise in citrus f…

Citrus fruit production in Morocco is expected to reach an estimated 2.55 mmt in 2021/2022, registering a 12% rise from the previous period

Prev Next

OTHER RELATED ARTICLES - Horticulture

Kenyan pyrethrum farmers receive US$13,000 grant

Kenyan pyrethrum farmers receive US$13,0…

The Pyrethrum Board of Kenya has distributed more than US$13,000 of funding to Kenyan farmers in Kisii and Nyamira counties

Ethiopia aims to up revenue from horticulture exports

Ethiopia aims to up revenue from horticu…

Ethiopia is planning to boost its export revenue of horticulture products to US$371mn in the fiscal year 2014-15, compared to US$245mn in 2013

32 new varieties of vegetable for African farmers

32 new varieties of vegetable for Africa…

New vegetable variety releases expand market options for Africa’s farmers

TSRgrow introduces revolutionary approach to horticulture

TSRgrow introduces revolutionary approac…

TSRgrow, one of the leading horticulture solutions providers, has announced Lighting as a Platform (LaaP), a revolutionary technology that delivers unparalleled results to indoor growers, while significantly reducing up-front and...

Cotton yield improvement license agreement

Cotton yield improvement license agreeme…

Bayer CropScience AG and Performance Plants Inc. (PPI) have entered into a research and commercial license agreement, giving Bayer exclusive rights for PPI's Heat & Drought Tolerance Technology (HDT™) in...

First ever ‘flower maps’ for beekeeping in Africa

First ever ‘flower maps’ for beekeeping …

The International Centre of Insect Physiology and Ecology (ICIPE) has produced the world’s first ever flower maps in Africa

Growing food in greener cities

Growing food in greener cities

  Urban horticulture supplies fresh food, creates jobs, recycles waste   

New South African stone fruit campaign focuses on retailer promotions

New South African stone fruit campaign f…

South African stone fruit is now available in the UK and the sun-ripened plums, peaches and nectarines will be the focus of retail promotions this winter

Morocco to record a 12% rise in citrus fruit production

Morocco to record a 12% rise in citrus f…

Citrus fruit production in Morocco is expected to reach an estimated 2.55 mmt in 2021/2022, registering a 12% rise from the previous period

Advance Seed’s Indigi Mix for Southern Africa

Advance Seed’s Indigi Mix for Southern A…

The Indigenous Mix or Indigi Mix of grass product, from Advance Seed, is a blend of six indigenous grasses suitable for use throughout most areas and environments in Southern Africa

Rolls-Royce to deliver new gas engines for tomato greenhouses

Rolls-Royce to deliver new gas engines f…

Rolls-Royce has entered a contract with Tuinbouwbedrijf Marc Pittoors (T.B.M.P) BVBA, for the supply of a 7 MWe combined heat and power plant (CHP) to provide heat and power to...

Kenya aims to beat EU deadline over fresh produce

Kenya aims to beat EU deadline over fres…

Kenya is working towards beating the 30 September European Union deadline to ensure horticultural produce meets the stringent European Union (EU) safety standards

Prev Next