IFTEX 2026 reflects Kenya's floricultural influence

Kenya's floricultural influence and resilience in the face of global geopolitical uncertainties clearly reflects as IFTEX 2026 is set to return this year in Nairobi from 2-4 June with more than 200 exhibitors

Participants, including growers, breeders and supply chain specialists can leverage the event to secure businesses and partnerships for the long term as companies reassess strategies based on current market volatilities.

While sustainability continues to drive modern floriculture, other factors that hold commercial value in shaping the industry include environmental compliance, carbon footprint reduction, certification requirements, and responsible production standards.

Innovation, on the other hand, is contributing to market dynamism, from breeding and post-harvest performance to digital monitoring, freight optimisation and data-led production systems. To gain an edge, market players are focusing on launching solutions that respond directly to today’s market pressures while preparing businesses for future regulatory and commercial demands.

This year's exhibitor list comprises a diverse range across breeding, production, logistics, post-harvest technology and trade, to name a few. This means buyers can expect a showcase of premium flower production, new varieties, sustainable production systems, and export expertise.