The Kenyan horticultural sector is developing a digital system that will allow products, that do not meet standards, to be recalled anywhere along the value chain
The proposed technology National Produce Traceability System is meant to boost confidence on the Kenyan produce sold in the European markets by pre-empting regulatory action as producers take responsibility of failing to comply.
Following the increased interceptions at the European market for non-complying horticulture produce (flowers and vegetables), and locally heightened rejections by KEPHIS, the project will boost compliance and reassure the Euro market.
Jane Ngige, Kenya Flowers Council (KFC) chief executive, said, “We are paying attention to the national traceability system to ensure that we track the product to be able to trace back to the farmer in case there is a problem.
“We will be checking for compliance at every step.”
