twitter RSS Feed linkedin acp contact

New South African stone fruit campaign focuses on retailer promotions

South African stone fruit is now available in the UK and the sun-ripened plums, peaches and nectarines will be the focus of retail promotions this winter

This year, Hortgro is expecting good export figures for plums and nectarines in particular. (Image source: South African Fruit)This year, Hortgro is expecting good export figures for plums and nectarines in particular. (Image source: South African Fruit)

This year, Hortgro, which represents South African deciduous fruit growers, is expecting good export figures for plums and nectarines in particular.

It is estimated that the South African stone fruit season, which began in November and runs until May, will match the export figures recorded during the last season, with a promising 10% increase for nectarine exports to 7.25 million cartons and a 3% increase in plum exports to 15.7 million cartons. Peach exports are predicted to be similar at 2.4 million cartons.

Jacques du Preez, Hortgro general manager of trade and markets, said, “Logistics will remain a challenge but with the experience gained in the last 18 months in managing challenges, the industry will again facilitate and coordinate actions, and exchange fruit information between key stakeholders. South Africa will therefore remain a reliable and stable supplier of stone fruit to all its export markets.”

The campaign also supports essential job creation in South Africa, as well as advancing the economic growth and social harmony of the fruit workers. Hortgro is also working to ensure the establishment of emerging farmers and successful black farmers as owners of the land, providing mentorship and training programmes. The majority of producers choose to ship their fruit to the UK, rather than flying.

From the beginning of 2022, the stone fruit campaign in the UK will have a bigger emphasis on industry and retail promotions. There will be support from various British retailers both in store and online, alongside coverage in consumer and industry media publications.


LATEST NEWS IN Horticulture

Pest management restores Africa’s mango markets

Pest management restores Africa’s mango …

The Alien Invasive Fruit Flies project in Southern Africa, supported by the International Development Research Centre and the Australian Centre for International Agricultural Research, has come up with five technologies...

Sustainable fruit at the heart of South African blueberry drive

Sustainable fruit at the heart of South …

South African blueberry growers are stepping up their promotional drive in Germany by highlighting the quality and sustainability credentials of their fruit

Fruit breeding, the answer to climate change?

Fruit breeding, the answer to climate ch…

Dr Chris Owens, IFG's lead plant breeder, speaks with Tulana Nayak from African Farming, about the challenges of fruit breeding and what the future holds.

South African campaign targets UK consumers with excellent plum quality

South African campaign targets UK consum…

South African plum growers have reported excellent crop quality this season as they look to inspire UK consumers to choose their fruit

Morocco to record a 12% rise in citrus fruit production

Morocco to record a 12% rise in citrus f…

Citrus fruit production in Morocco is expected to reach an estimated 2.55 mmt in 2021/2022, registering a 12% rise from the previous period

Quality SA Sultana from South Africa key to growing demand in UK

Quality SA Sultana from South Africa key…

As the retailer and wholesaler demand for sultanas in the UK is currently rising due to their competitive pricing and good quality, the South African raisin industry is taking advantage...

Prev Next

OTHER RELATED ARTICLES - Horticulture

Miyawaki forests and Breathable Sand to make deserts greener in Middle East

Miyawaki forests and Breathable Sand to …

Dake Rechsand, a Dubai-based company offering sustainable solutions in water conservation and desert farming, is planning to develop green cover in deserts, using the innovative Miyawaki forest model, and the...

IFC to fund Kenyan horticulture expansion into Ghana

IFC to fund Kenyan horticulture expansio…

The International Finance Corporation (IFC) will invest US$7 million to support Vegpro Group's horticultural expansion plans into Ghana

Rwanda aims for US$140mn annually as export returns through horticulture

Rwanda aims for US$140mn annually as exp…

Rwanda is depending on its horticulture sector to fetch export returns worth around US$140mn annually by the end of the decade 

Ghana gets US$1.8bn loan for cocoa sector

Ghana gets US$1.8bn loan for cocoa secto…

Ghana’s cocoa regulator, Cocobod, has signed a US$1.8bn loan with international banks to finance purchases for the 2015/16 season

Rolls-Royce to deliver new gas engines for tomato greenhouses

Rolls-Royce to deliver new gas engines f…

Rolls-Royce has entered a contract with Tuinbouwbedrijf Marc Pittoors (T.B.M.P) BVBA, for the supply of a 7 MWe combined heat and power plant (CHP) to provide heat and power to...

Dubai show to highlight floristry sector growth

Dubai show to highlight floristry sector…

One of the largest horticultural trade shows in the Middle East has moved to a new venue, as it looks to accommodate a growing number of exhibitors from across Africa,...

Growing food in greener cities

Growing food in greener cities

  Urban horticulture supplies fresh food, creates jobs, recycles waste   

Surge in Kenyan horticultural earnings

Surge in Kenyan horticultural earnings

Kenya made US$1.1 billion from the flower, fruit, vegetable and nut exports in 2011, according to a report by USAID Kenya Horticulture Competitiveness Project (KHCP)

Kenyan shilling falls with farming productivity

Kenyan shilling falls with farming produ…

Market traders are eyeing central bank action after the Kenyan shilling hit a three-year low

First ever ‘flower maps’ for beekeeping in Africa

First ever ‘flower maps’ for beekeeping …

The International Centre of Insect Physiology and Ecology (ICIPE) has produced the world’s first ever flower maps in Africa

New South African stone fruit campaign focuses on retailer promotions

New South African stone fruit campaign f…

South African stone fruit is now available in the UK and the sun-ripened plums, peaches and nectarines will be the focus of retail promotions this winter

Rose geranium distillation project benefits rural community in South Africa

Rose geranium distillation project benef…

A rose geranium cultivation and distillation project is to be implemented in KwaNobuhle, South Africa, to benefit the community near Uitenhage in the Eastern Cape

Prev Next