Corteva Agriscience Kenya has marked a significant breakthrough in crop protection with the launch of Verpixo 100 SC, an advanced fungicide powered by Adavelt technology.
Officially registered for use on roses, one of Kenya’s most valuable export crops, the product brings cutting-edge agricultural innovation directly to farmers, enabling them to protect yields, improve flower quality, and meet increasingly strict international market standards.
Kenya’s floriculture industry remains a vital pillar of the national economy, generating more than KES 150 billion each year and supporting over 500,000 jobs across the value chain. As global competition intensifies and buyers demand consistently high-quality produce, innovations such as Verpixo 100 SC are strengthening Kenya’s position as a regional leader in sustainable horticulture and reinforcing its reputation in premium export markets.
At the core of Verpixo 100 SC is Florylpicoxamid, a next-generation active ingredient classified under FRAC Group 21. Its unique mode of action offers reliable protection against two of the most destructive fungal diseases affecting roses: powdery mildew and botrytis. With no known cross-resistance to existing fungicide groups, this technology provides growers with a robust solution for long-term, sustainable disease management, reducing the risk of resistance development and safeguarding future productivity.
For rose farmers, the benefits are immediate and practical. By preventing crop losses caused by fungal infections, Verpixo 100 SC supports the production of high-quality, export-ready flowers that meet stringent global requirements. This not only improves farm profitability but also gives growers greater confidence to plan ahead, reinvest, and expand operations. The product’s sustainability focus further contributes to healthier growing environments and resilient farming systems.
Industry leaders have highlighted the broader significance of the launch. According to Charles Mutema, Business Lead at Corteva Agriscience, its introduction “represents more than a product introduction it’s a testament to Corteva’s long-term investment in local innovation, farmer resilience, and the future of sustainable agriculture in Africa.”
Echoing this sentiment, Marketing Campaign Manager Innocent Oeri stated that “Verpixo 100 SC is more than a fungicide it’s a promise to Kenyan farmers that Corteva is committed to helping them compete globally,” combining advanced science with local expertise to consistently deliver world-class roses.
As climate change, disease pressure, and export challenges continue to shape the sector, innovations like Verpixo 100 SC are helping Kenyan farmers protect livelihoods, enhance global competitiveness, and cement the country’s status as a world-class floriculture powerhouse.