18 days to go: Are you ready for HortiFlora Expo 2026?

HortiFlora Expo 2026 will take place from 24 to 26 March 2026 at the Addis International Convention Center in Addis Ababa, bringing global attention to Ethiopia’s growing influence in the horticulture and floriculture industries.

The event aims to highlight the country’s role as a vibrant centre for horticulture in Africa, while welcoming growers, exporters, buyers and agribusiness professionals from across the world.

The expo is organised by HPP Exhibitions in partnership with the Ethiopian Horticulture Producers Exporters Association (EHPEA). This year’s edition reflects a broader vision for the sector, presenting not only flowers but also fruits, vegetables, seeds and a range of modern agricultural technologies. By widening its focus, the event seeks to mirror the expanding capabilities of Ethiopia’s agricultural landscape and the increasing diversity of its export products.

HortiFlora has long attracted strong international participation, and the 2026 edition is expected to continue that tradition. Industry representatives from Europe, the Middle East, Asia and across Africa will gather in Addis Ababa to explore trade opportunities and strengthen partnerships. The expo will provide an active meeting point for businesses through organised buyer and seller discussions, networking events and market exploration activities. A strong emphasis will be placed on product quality, traceability and dependable supply chains, factors that are becoming essential for global buyers.

Another important development is the event’s expanded scope and renewed annual rhythm. While floriculture remains a core strength of Ethiopia’s export sector, the inclusion of fruits and vegetables reflects the country’s increasing production and market reach in fresh produce. This shift signals a new phase for the expo as it supports economic growth and employment within the agricultural sector.

Ethiopia’s favourable climate and continuing investment in infrastructure have played a key role in the rapid progress of its horticulture industry. As the nation broadens its export portfolio, HortiFlora Expo 2026 stands as an important platform for international cooperation, knowledge exchange and the future development of sustainable horticulture.