On 3 May, the 40th edition of Macfrut, the international fruit and vegetable show, was inaugurated and scheduled until 5 May at the Rimini Expo Centre in Italy
Being an event with an increasingly international focus, Macfrut, which covered an exhibition area of 60,000 sq m, was attended by 50% more foreign exhibitors, accounting for 38% of the total. In addition to this, 1,500 top international buyers were also present at the show.
Macfrut also has South America as a partner and protagonist in an entire pavilion. Furthermore, Mexico and Saudi Arabia are exhibiting for the first time and Egypt is present with a maxi stand with 22 companies, a pavilion dedicated to Africa with 19 countries and the return of China with 32 companies, for the first time at an agri-food fair since the COVID-19 pandemic.
"Today we are inaugurating a turning point edition for Macfrut and more generally for the fresh produce industry: we have achieved extraordinary results, the result of a great teamwork," said the president of Macfrut, Renzo Piraccini, who was satisfied with this record edition. "The presence together of the three organisations of the agricultural world (Confagricultura, CIA, Coldiretti) comforts us in the realisation of an event that is up to the standards of this sector.
Focusing on the sector's weight in foreign trade, Matteo Zoppas, president of ICE Agency said, "As the ICE Agency, we are delighted to collaborate with this important event. Our role here, in tune with the fair, is to give visibility and prominence to the internationalisation of the sector. And we will continue to work together to consolidate Italy's position on the international agrifood scene and to generate new visibility opportunities for our companies.”
