Cobb’s first “Grandparent Standard” webinar series received more than 2,000 registrations and ran from November until early February and included nine episodes on many topics important to grandparent customers. The next series begins in March, so customers should watch for details on how to register in the next few weeks.
“Our experts work hard every day to help customers improve their operations,” said Richard Weatherley, grandparent account manager for Cobb Europe. “We were thrilled to reach so many customers in this new webinar series, helping support better outcomes for flocks. We will continue working to enable more people in the field to benefit from our grandparent management advice.”
Experts from the Cobb Europe team and the Cobb World Tech Services team regularly shared guidance with customers on topics such as nutrition, brooding, male management, biosecurity, genetic purity, rearing, and production. The final episode gathered every speaker from the series together to answer questions on any topic covered. The series drew a wide audience of customers from Europe, the Middle East, Africa, and Asia. Cobb also offered translation services to Russian- and Chinese-speaking customers.
“We are already preparing to make our next webinar series on grandparent management in March as beneficial as possible for our customers by listening to them and creating new content,” said Weatherley. “We have no doubt there will be another strong turnout.”