The next edition of the IDMA Exhibition, which will be held in Istanbul from 11-13 March 2021, will now be organised under the name IDMA and VICTAM EMEA
IDMA and the Victam Corporation have signed a cooperation agreement last week in Istanbul, Turkey.
Turkey-based Parantez International Fair, known for the successful international grain and feed milling exhibitions it has organised, and Netherlands-based Victam International B.V. joined forces for IDMA – International Flour, Feed, Semolina, Rice, Corn, Bulgur Milling Machines and Pulses, Pasta, Biscuit Technologies Exhibition held in Istanbul every two years.
The two companies which set out with the motto “International event of the grain and feed milling industry” aim to create a significant added value with this cooperation by bringing together all the components of the grain, feed and pulses sectors on a stronger and more extensive platform under the roof of IDMA AND VICTAM EMEA.
Parantez & Victam cooperation will provide both exhibitors and visitors with great convenience and significant advantages in marketing, sales, and operational activities. It will also contribute to the faster growth of companies in international markets.
Sebas Van den Ende, general manager of VICTAM International BV, points out that both parties signing the agreement are aiming to have the strongest and largest event in the region.
Van den Ende noted, “This cooperation provides an entry into the region for Victam and a strategic path for IDMA to respond to growing competition. This cooperation, which adopts a win-win strategy, may create a synergy in sales, marketing, and operations and may be a proactive answer for companies wishing to enter the region. The cooperation aims to have long-term cooperation for the benefit of both parties.”
