EIMA 2026 to advance agricultural machinery market

Based on an emphatic response for participation, FederUnacoma has announced the expansion of exhibition grounds to accommodate a grand display of high quality equipment at EIMA International 2026, an influential agricultural machinery trade show in Bologna

Set to be held from 10-14 November, more than 60,000 models of machinery and technologies are estimated to be on display. “EIMA brings together much of the technical, economic and relationship-building work carried out by the Federation, all aimed at fostering cooperation among countries,” said general manager, Simona Rapastella. 

FederUnacoma has received confirmation from 1,800 exhibiting companies till date (with more than 100 still on the waiting list). This means the exhibition grounds will be full to maximum capacity (with over 60,000 models of machinery and technologies on display). Visitors from 150 countries are expected, while official ICE delegations from 90 countries have been confirmed, in addition to those of Italian and European parliamentarians; the area known as “Extend” will also host government institutions and representatives of the agri-food sector.

“This year, the fair will have an even more impressive visual impact,” added Rapastella, “given the quality of the booth design proposals that exhibiting companies are sending to our organising staff."

According to FederUnacoma -- which provides trade show management training through its AFI Academy -- trade shows and exhibitions play a major role in advancing the agricultural machinery industry. This belief is also backed by statistical and economic surveys from the Manufacturers’ Federation, a co-organiser of EIMA. In collaboration with the University of Bologna and the Italian trade agency ICE, the Federation has developed specific training programmes for member companies to prepare them for trade shows. These will train in leveraging trade shows as venues for communication and networking, promote awareness in trade show marketing, and advanced stand design methodologies, among other things.

“The trade show optimises marketing efforts, curates technologies, highlights new trends, and builds relationships of trust among industry professionals from around the world,” said Rapastella, “and this is invaluable at a historic moment when protectionism and geopolitical tensions are holding back the sector.” “But above all,” she added, “the EIMA exhibition bridges the gap between countries and fosters all forms of cooperation, from commercial and industrial collaboration to scientific and technological research.”