The international buyers are expected to gather at the Hortiflora Expo, to be held in Addis Ababa in Ethiopia from 14-16 March 2018
The event will provide an overview of the Ethiopian fruit and vegetable export trends and opportunities. The exhibition will be represented by the Ethiopian horticulture sector through the participation of all major Ethiopian growers.
The fresh produce industry of Ethiopia has well ‘claimed’ its share of exhibit space this year. That will make this year’s fair of HortiFlora Expo Ethiopia a much more diversified event both in products as well in type of participating growers. The diversification in the product profile is expected to attract the attention of not only fresh flower buyers but as well as of buyers of fresh produce.
The mixing of floriculture and fresh produce on trade fairs is a trend that can be lately seen especially in the USA . One of the advantages of this development is that the mass market buyer can see be served better as they can do their purchases in one visit instead of two.
The conference will provide opportunities to share knowledge with various industry leaders, establish export market access deals and creating additional businesses opportunities.
