Global food and vegetable industry to gather at Macfrut 2024

The 41st edition of Macfrut 2024 is all set to welcome the global fruit and vegetable supply chain at the Rimini Expo Centre, from 8-10 May this year

The focus is on the fruit and vegetable supply chain, a strategic sector of the Italian agri-food industry. According to the Institute of Services for the Agricultural Food Market (ISMEA), the production of fruits and vegetables in 2023 was estimated at around 24 million tonnes, on an area of around 1.3 million ha involving 300,000 farms. In terms of consumption, the ISMEA data also shows a decline in bulk purchases of citrus fruits, potatoes and fresh-cut salads. Sales of fruits on the other hand, remained stable while sales of vegetables increased by 1%. 

This year, the international focus will be on the Arabian Peninsula, where an initiative launched three years ago will see the participation of around 100 buyers from the region, mainly interested in apples, kiwis and table grapes. Also from the Arabian Peninsula, Emirates SkyCargo will be attending the trade fair with around 100 buyers to highlight the opportunities for business in the region as a logistics hub.

Moreover, Macfrut's focus on Africa along with the implementation of the 'Mattei Plan' has resulted the trade fair to become increasingly strategic in the government’s international policy. This year's fair will also have a pavilion dedicated to the African continent and will host 400 exhibitors from 24 African countries, mainly growers, but also importers of agricultural technology and technical products for agriculture. Rwanda, the Democratic Republic of Congo, Morocco, Namibia and Togo will be taking part for the first time. Larger exhibitors include Egypt, Algeria, South Africa, Nigeria, Mozambique and Mali with 37 companies. Along with exhibitors and wholesalers from South America and Spain, 50 top buyers from India will also be attending the event as one of the new participants.  

As part of Macfrut's internationalisation efforts, around 50 presentations were held around the world, both in person and via streaming, made possible with the support of ICE - Italian Trade Agency. Apulia, famous for its excellent fruits and vegetables will also be taking centre stage this year, by being the partner region of Macfrut. With a focus on certified fruits and vegetables, the region will have a major presence at the trade fair, promoting Apulia’s agri-food products through conferences, events, and tastings, and showcasing itself on the international stage.  

Themed exhibitions at the event will include the Macfrut Table Grape Symposium, the world’s leading symposium that will bring together major experts and global players during the three days of the trade fair to take stock of research, market trends, production performance, product innovation and business strategies. In addition, two new exhibitions are planned: the Innovation Hub for Healthy Food, dedicated to sustainable products and processing technologies for the production of foods with high nutritional value, and the Agrisolar Systems & Technologies, showcasing the opportunities offered by photovoltaic energy generation to support agricultural production. There is also the Biosolutions International Event with around 60 exhibitors, making Macfrut the leading event in Europe for natural plant protection, nutrition and biostimulation products.

On the same days as Macfrut, the Africa & Mediterranean Poultry Forum, an international event for the poultry industry will also take place, providing attendees an opportunity to take an in-depth look at the poultry industry and to discuss with institutions and stakeholders how to systematically improve networking throughout the supply chain.

For more information, visit: www.macfrut.com