Growing global interest pushes HortiFlora to annual schedule

Following the success of its 2025 edition, HortiFlora is transitioning from a biennial to an annual event

The decision reflects the growing international interest and expanding role of Ethiopia in the global horticultural industry. According to Dick Van Raamsdonk of HPP Worldwide, “Given the increasing international interest and significance of the event, HortiFlora will now have a transition from a biennial trade show to an annual one.”

This year’s trade show, held in Addis Ababa from April 1st to 3rd, saw a record turnout and a noticeable international presence, especially from the Middle East. Van Raamsdonk expressed his satisfaction, saying, “It was a highly successful event, featuring a record-breaking 140 exhibitors, stunning stands, and a consistent flow of visitors, including a strong international presence, particularly from the Middle East.”

For the first time, the event showcased not just flowers but also fruits and vegetables, which marked a significant development for the show. “The inclusion of fruit and vegetable growers alongside the traditional floral exhibitors significantly expanded the event’s scope.” This broader focus reflects the growing importance of Ethiopia’s horticultural sector, which now includes a wide variety of fresh produce.

The move to an annual schedule is expected to benefit the industry in several ways. As Van Raamsdonk said, “With Ethiopia’s rising production of fresh flowers, fruits, and vegetables, an annual event will further strengthen the country’s export potential, stimulate its economy, and foster continued growth in the horticultural sector’s employment.”

Organised in close cooperation with the Ethiopian Horticulture Producers Exporters Association (EHPEA), HortiFlora has seen steady growth over the past 20 years. The next edition is already set for March 24-26, 2026, again in Addis Ababa, and is expected to attract even more participants as the show continues to gain traction globally.

By becoming an annual event, HortiFlora is positioning itself as a key platform for international trade, innovation, and collaboration in one of Africa’s fastest-growing agricultural sectors.