HortiFlora 2026 set to strengthen Ethiopia’s global horticulture presence

The HortiFlora Expo 2026 is poised to reinforce its status as one of Africa’s most influential international trade exhibitions for the horticulture and floriculture sectors.

Organised by HPP Exhibitions in collaboration with the Ethiopian Horticulture Producers Exporters Association (EHPEA), the event will once again be hosted in Addis Ababa, bringing together growers, exporters, buyers, suppliers and agribusiness leaders from around the world.

Building on the momentum of previous editions, HortiFlora Expo 2026 is expected to welcome a strong international presence, with exhibitors and visitors travelling from Europe, the Middle East, Asia and across Africa. The exhibition provides a vital business platform for showcasing cut flowers, planting materials, fresh fruits and vegetables, seeds, agricultural inputs, logistics solutions and agri-technologies, reflecting Ethiopia’s rapidly expanding role in global horticultural value chains.

Taking place at the Millennium Hall, the 2026 edition will continue to prioritise business-to-business engagement, offering structured buyer–seller meetings, networking sessions and opportunities to explore new export markets. The event plays a crucial role in strengthening trade relationships between Ethiopian producers and international buyers seeking consistent quality, traceability and reliable supply.

HortiFlora Expo also serves as a strategic showcase for sustainable agriculture, innovation and export competitiveness. As Ethiopia remains one of Africa’s fastest-growing floriculture exporters, the event will highlight advancements in production efficiency, sustainability standards, cold chain infrastructure and market access solutions.

With the exhibition now firmly established as an annual event, HortiFlora 2026 is expected to further elevate its global profile and support Ethiopia’s ambition to become a leading international horticulture hub. For both exhibitors and visitors, the expo offers a unique opportunity to connect with industry leaders, identify emerging trends and build long-term partnerships across the horticulture and floriculture industries.

With the support of the Ethiopian Horticulture Producers Exporters Association (EHPEA), the exhibition has experienced impressive growth over the past two decades. Van Raamsdonk expressed satisfaction with the latest edition, stating, “It was a highly successful event, featuring a record-breaking 140 exhibitors, stunning stands, and a consistent flow of visitors, including a strong international presence, particularly from the Middle East.”

This year, the exhibition expanded its scope beyond flowers to include fruits and vegetables. “The inclusion of fruit and vegetable growers alongside the traditional floral exhibitors significantly expanded the event’s scope.”

Explaining the shift to an annual format, he added, “With Ethiopia’s rising production of fresh flowers, fruits, and vegetables, an annual event will further strengthen the country’s export potential, stimulate its economy, and foster continued growth in the horticultural sector’s employment.