IFTEX 2024 becomes bigger and better

This year's edition of IFTEX taking place from 4-6 June in Nairobi, Kenya is expected to be bigger, with the exhibition area being expanded with a large temporary accommodation outdoors

Stricter European requirements for the import of Kenyan flowers have significantly challenged Kenyan growers, who have expressed worries about the consequences it will have for their growth and position in this market. This is where exhibitions like IFTEX come in, by helping them to not only discover other types of flowers, but also discover new markets and lead to more trade. The exhibition is therefore ideal for anyone who is genuinely interested in learning more about the Kenyan flower market.

Competition from the Chinese flower sector coupled with decreased flower consumption in certain markets, along with a change in stance towards flowers by the younger generations, emphasise the importance to take the opportunity to address the floriculture Industry being a sustainable industry. The entire market for cut flowers—from producing to selling—is influenced by various developments including sustainability, with IFTEX being a part of the entire production and marketing chain. 

The fair is getting bigger this year, with the exhibition area undergoing expansion with a large temporary accommodation outdoors. According to the general director of HPP Exhibitions, Dick van Raamsdonk, current developments are not the reason for the increasing number of growers at the fair. “The fair’s growth is mainly due to the increasing number of exhibiting growers. We are happy to see this development as it reconfirms that the IFTEX is a true grower-buyer show," Van Raamsdonk said. "It has always been our goal to bring buyers and suppliers of flowers together. Everything around it is also important, but ultimately, it’s about buying and selling cut flowers.”

For more information, visit: www.iftex.org