This year’s International Flower Trade Exhibition (IFTEX) is scheduled to run from 3-5 June at the Visa Oshwal Centre in Parklands, Nairobi
With more than 200 attendees expected, this year’s IFTEX has seen a remarkable growth in the number of registered exhibitors. This indicates a sustained growth in the flower industry, particularly in Nairobi which is continentally known for being a popular floriculture destination.
During the event, Director of Kenya’s Horticultural Crops Directorate (HCD), Christine Chesaro, highlighted the importance of Kenya’s horticulture industry as being a key contributor to Kenya’s economy, while also being a major source of employment. The country also plays an active role in supplying the best quality flowers to global markets led by Netherlands, taking up 47% of Kenyan flowers, followed by UK, Germany, the Middle East, and Eastern Europe.
Sustainability also remains one of the key themes for the industry, not only in Kenya but globally. This is why, the Kenya Flower Council (KFC’s) Flowers and Ornamental Sustainability Standard (F.O.S.S.), also known as KFC Silver, is an important certification for the flower industry.
IFTEX offers a valuable opportunity for attendees to conveniently interact with different breeders, growers, logistics handlers, wholesalers, retailers, and other buyers, making it a must-attend event.
IFTEX shows sustained growth in Kenya with 12th edition
With more than 200 attendees expected, this year’s IFTEX has seen a remarkable growth in the number of registered exhibitors. (Image source: HPP Exhibitions)
