Interpoma 2024 confirmed a runway success

The 13th edition of Interpoma took place from 21-23 November in Bolzano, with figures confirming its runway success  

Being the only international apple trade show, the Interpoma attracts global stakeholders every two years to the Fiera Bolzano. Around 16,000 visitors and 400 exhibitors registered for three days of agricultural and technological excellence under one roof. 

The numerous participants at the events speak to the consolidation of a discerning and high-quality audience consisting of industry experts and visitors. These events were the two-day Congress as well as the nine Interpoma Tours – guided tours for industry stakeholders and the press wanting to discover South Tyrolean best practice. 

The 2024 Interpoma Award was presented by a jury that assessed 16 candidates and went on to reward the most promising technology aimed at reducing carbon footprint, fertiliser and phytosanitary products from being used in an orchard. SporeScout by BioScout emerged as the winner. The technology was recognised for its contribution to extraordinary progress when it came to sustainably managing phytosanitary products to protect the apple orchard.

The Visitors' Choice Award was introduced for this time at the 2024 edition and was presented to Agromanager, which also received an honorobale mention. With more than 700 visitors voting on the first day of the trade show, Agromanager, an efficient digital platform used for running an apple farm's daily business, was recognised for its irrigation and fertilisation system control that enabled information needed for numerous decision-making processes to be transfered to specific areas of the orchard. 

Another new tool called Trapview also received an honorable mention. By monitoring and forecasting which insects can damage orchards, the tool aids crop protection and stands out for its ease of use as well as its agile system that is far better than the longer times required by manual traps. This enables efficient and remote management of the monitoring system by apple-growers and consultancy services. Moreover, the product’s potential to reduce the use of phytosanitary products mirrors the  Award’s criteria, as it forecasts which insects to fight and, therefore, improves the sustainability of apple orchard management. 

“Interpoma is where we discover the trends of the future," said Interpoma Brand Manager, Giulia Montanaro. "The choice to focus on the orchards of the future and showcase unprecedented digital technologies and new growing strategies has paid off vis-a-vis Congress footfall – also thanks to the expertise of speakers and companies from all over the world.” 

The next edition of Interpoma   nis scheduled to be held in November 2026.