New technologies shaping agri-food unveiled at VIV Europe 2026
The event covered sectors such as feed and grain technology. (Image source: VIV Europe)
The recently concluded VIV Europe 2026 united the global animal protein industry that made up 14,691 professional visitors from 135 countries, including 200 industry leaders, alongside 461 exhibitors active across the full animal protein value chain
The event covered sectors such as feed and grain technology, feed ingredients and additives, animal health, breeding and hatching, farm production, processing and packaging, cold chain logistics, laboratory services, and IT and automation. Participation spanned 20,500 sqm of net exhibition floor across six halls, with exhibiting companies hailing from 37 countries.
Across the three days, the conference programme featured 76 conference sessions and 107 speakers that brought together scientists, senior executives, policymakers, and specialists in substantive dialogue on the questions shaping animal protein and sustainable food production through the remainder of the decade. Sessions addressed the practical application of AI and digital tools in farm and feed management, the commercial and regulatory path toward reduced antimicrobial use, the geopolitical forces bearing on global protein and feed trade, and the structural adjustments required for more resilient, lower-impact supply chains.
Contributing institutions included Wageningen University & Research, Rabobank, the World’s Poultry Science Association, the World Veterinary Poultry Association, the Netherlands African Business Council, the Dutch Poultry Centre, World Veterinary Education in Production Animal Health, Global Dairy Farmers, and Common Source alongside a wide range of international research bodies and sector organisations. The AgriBITs seminar explored AI, precision nutrition, and smart feed processing; the Build My Feedmill seminar went deep on feed technology; and the Dairy 2030 track addressed data-led farm management. Meanwhile, Cities Leading Food Production convened city governments and researchers to examine the role urban food systems can play in wider supply chain resilience.
Natalie Taylor, project manager of VIV Europe, said, “What started as a vision nearly five decades ago came to life once again in Utrecht — bigger, bolder, and more connected than ever. Under the theme ‘Showroom of the World,’ VIV Europe 2026 was exactly that: the place where the animal protein and agri-food industry came to see what’s next. New technologies were unveiled, new solutions were shared, and new connections were made that will continue to transform the industry for years to come. The energy and ambition on show proved that this industry has never been more inspired. It was more than a trade show, our 25th edition was a milestone moment, and we thank you for being part of it.”
With its 25th edition complete, VIV Europe turns its attention to 2028. “We remain steadfast with one consistent purpose: to bring the entire animal protein chain together, under one roof, so that progress can happen faster than it would anywhere else. VIV Europe was built on the principle that the door should be open to everyone with something real to offer. VIV Europe is the Showroom of the World. It earns that name today. Not only through what we build, but more so, through what you bring,” said Jeroen van Hooff, president and CEO, Royal Dutch Jaarbeurs and VNU Group.
VIV Europe 2028 will take place from 13-15 June 2028 at Jaarbeurs Utrecht, the Netherlands.
