Paving way for Africa's agricultural transformation

image_signifies_untapped_potential_of_Africa's_agriculture_sector_and_efforts_to_pave_way_for_the_continent's_agricultural_transformation

MAA 2025 aims to accelerate Africa’s trade and investment opportunities. (Image source: Market Access Africa)

Market Access Africa (MAA) 2025 offers a crucial platform for collaboration, knowledge-sharing, and business development and is set to take place from 1-4 June at the Durban International Convention Centre in South Africa, this year

With the aim of unlocking new regional and global markets, boosting agro-processing and strengthening Africa's position in international trade, MAA 2025 will bring together leading agribusinesses, policymakers, investors, and buyers from across the food and agriculture value chain to accelerate Africa’s trade and investment opportunities.

Hosted by the African Agri Council (AAC), the event will focus on enhancing agricultural trade, fostering strategic partnerships, and driving investment into value-added production to reduce Africa’s dependence on raw commodity exports.

Event highlights include plenary sessions and conferences featuring industry leaders, policymakers, and trade experts tackling the biggest challenges in African agriculture. It also focuses on youth empowerment by promoting platforms like the Agri Youth Indaba and the 40 Under 40 Awards Dinner to encourage young entrepreneurs and celebrate young leaders shaping the future of African agriculture. Roundtable dialogues will give attendees an opportunity to interact with CEOs, policymakers, and industry experts, while workshops and live demos will showcase the latest agritech innovations, solutions and technologies. The Buyers Programme will also connect African suppliers with pre-vetted international buyers, ensuring high-value trade deals.

“Africa’s agricultural sector holds immense promise, but without improved market access, that potential remains untapped. Market Access Africa is about breaking down barriers, creating opportunities, and positioning Africa as a global powerhouse in agricultural trade,” said Ben Leyka, CEO of the African Agri Council. “Durban provides the perfect location for this event, offering world-class infrastructure, direct access to global shipping routes, and a strong."