Sub-Saharan Africa's agrifood sector enters its investment era

A region does not become one of the fastest growing agrifood markets in the world by accident

Rising incomes, rapid urbanization and a growing middle class are reshaping what and how much Sub-Saharan Africa eats, and animal protein and dairy sit at the center of that shift. For the global suppliers, investors and technology providers watching this trend, the question is no longer whether to engage with the region, but how quickly they can find the right partners on the ground.

The numbers back up the momentum. As per the Barometer of African Agriculture, published by the Foundation for Agriculture and Rurality in the World alongside the Pan-African Farmers Organization, African milk production climbed 17% over the past decade, rising from roughly 45.5 million to 53.2 million tonnes between 2013 and 2023. As per Statista's market forecasts, the continent's wider dairy and egg market is on a path toward roughly 10% annual growth between 2024 and 2029, a pace that outstrips most other food categories on the continent. Poultry tells a similar story, with demand climbing steadily as populations grow and diets diversify.

Meeting that demand is drawing real investment. International genetics companies, feed producers, animal health specialists and equipment manufacturers are expanding their footprint across the region, often in partnership with local producers who understand the market conditions on the ground. Cold chain and processing infrastructure, long an underdeveloped piece of the puzzle, is increasingly attracting the kind of capital and technology transfer that turns rising demand into reliable supply.

VIV Africa 2026 is where much of that momentum converges. Returning to the Kigali Convention Centre on 7 and 8 October, with a paid Leadership Conference opening proceedings on 6 October, the show has grown alongside the industry it serves. This year's edition brings back the dedicated Dairy Pavilion, sitting alongside the poultry, feed and animal health exhibitors that have long anchored the event—a clear signal that the platform's ambitions remain within the full breadth of the region's agrifood industry rather than any single category.

Around 2,000 visitors are expected in Kigali, travelling from Rwanda, Kenya, Nigeria, Tanzania, Ethiopia, South Africa, Cameroon, Sudan and beyond, drawn by a program built to produce outcomes rather than footfall. The Leadership Conference gathers international experts to work through the trends shaping poultry, dairy and broader agriculture across the continent. Senior buyers looking to move faster can use the Hosted Buyer Program, which arranges scheduled introductions with suppliers so that a few days on the ground translate directly into new supplier relationships.

For companies weighing whether Sub-Saharan Africa belongs in their growth plans, the case is increasingly straightforward: this is a market expanding faster than most of its global peers, with real capital now flowing toward the genetics, technology and infrastructure needed to support it. VIV Africa 2026 offers a direct way in, a chance to meet the producers, processors and buyers shaping that growth in person rather than tracking it from afar.

Registration for the two-day exhibition is free for anyone who registers in advance, and is open now at africa.viv.net