From 5-8 January 2023, New Holland Agriculture, a brand of global capital goods company CNH Industrial will be present at the Consumer Electronics Show (CES) 2023 in Las Vegas, US along with Touchcast and Microsoft, to showcase a powerful simulation of a commercial customer experience in the metaverse featuring its T4 Electric Power tractor prototype, complete with autonomous features
Visitors at the event will be able to see the tractor thanks to Touchcast, a leader in creating immersive experiences in the metaverse, with technology powered by the Microsoft Cloud.
The Touchcast platform lets vehicle manufacturers reimagine the customer journey by creating a photorealistic digital twin of their showroom and displaying their vehicles in real-time 3D. Potential customers can then browse, customise, and purchase their desired vehicle inside the interactive virtual showroom directly from their browser, with no VR headset or specialised software required.
Consumers can interact with a real adviser, ask questions, explore new features, take a virtual test drive, buy their vehicle, and return anytime for post-sales support. New Holland, Touchcast and Microsoft will run live demos at the show, featuring a large LED wall that will create a simulation of this metaverse experience and connecting consumers with the brands featured.
“We’re thrilled to be part of such an innovative project at CES 2023 and we are proud to partner with Microsoft and Touchcast, companies that share our forward-thinking approach. Thanks to their technology we will be able to explore and enable metaverse commercial options, granting direct access to our products to customers all over the world," said Carlo Lambro, brand president of New Holland Agriculture. "It is a new way of experiencing the personal touch of a human dealer without having to physically travel to a showroom and it opens endless possibilities for us and for the farmers," Lambro added.
The focus at CES will be on New Holland’s electric prototype tractor, presented at CNH Industrial Tech Day at the beginning of December 2022. Visitors at CES can find New Holland at Microsoft’s booth 6017 in the Las Vegas Convention Center West Hall.
For more details, visit: https://www.ces.tech/
