VIV Europe is all set to open in the Netherlands from 20-22 June 2018, focussing on the smart poultry industry in the context of a modern poultry chain from feeds and breeding to production, processing and consumption
Under the theme of “Sharing Data = Better Poultry” and organised by VNU Exhibitions, the trade fair aims to maximise the value of their attendance at the event hailed universally as the World Expo from feed to food.
Bigger trade fair
The event aims to emerge as a major business-to-business occasion, addressing the production and processing of poultry meat and eggs.
Renate Wiendels, event manager, said, “VIV Europe has confirmed its leading position by reaching the target we set for a net display area of 24,500 sq m. Approximately 200 sq m more than at the last edition four years ago, this will contain the display stands of around 600 exhibiting companies. About 55 per cent of them is returning from the previous edition.”
The head offices of the exhibitors are located in a total of 43 countries, extending from Europe, Asia and the Middle East to Africa and North America. About 25,000 visitors from 120 countries are expected to attend the 2018 edition of the event.
Three days of rich content
VIV Europe 2018 will focus on production through the data-sharing theme, as presented by an ever-present Innovations Gallery of about 30 companies who have news of a poultry data initiative, alongside related conference sessions and exhibitor seminars. There will also be briefings on investment opportunities in countries such as Senegal, India, Poland and Mexico.
The conference line-up for the first day includes a European Dairy Congress arranged by the milk-producer organization Global Dairy Farmers. It will include a discussion of smart dairy farming while there will also be a Smart DairyTech showcase of displays.
With the Dairy Learning Centre, experts from knowledge institutions and commercial organisations will run practical and interactive sessions and panel discussions on reproduction, nutrition and animal health management in connection to cow welfare and productivity.
Focus on retail
The event will also focus on switching to food and retail, underpinned by a major conference that is open to all registered visitors free of charge. This features a high-powered panel of speakers who are executives from the internationally active supermarket, feed supply and poultry processing equipment companies.
The event will provide opportunities for the visitors to visit the first-ever European Halal Expo, serving a halal food and drink market. Nearby will be the fair called GFIA Europe and its promotion of innovations to improve the sustainability of all aspects of farm agriculture. VIV Europe focuses on providing a series of future farming conferences that further reinforce the smart-production emphasis of the week.
“Our watchwords are that we intend VIV Europe 2018 to be good for the business of every visitor and also good for their comfort and convenience,” Wiendels declared. “Jaarbeurs Utrecht has great benefits in this respect. The showground is just a short walking distance from Utrecht City train station. By rail or by road it is only about 30 minutes from Amsterdam and its layout provides everything within a compact layout under one roof.”
