VIV Europe 2026 to reflect shift in global food production

Exploring what drives today's global feed-to-food chain, the VIV Europe 2026 returns this year with the theme, 'Showroom of the World' from 2-4 June at Royal Dutch Jaarbeurs in Utrecht, The Netherland

Recognised widely by suppliers and producers as the World Expo from Feed to Food, the event's 25th edition will mark the key factors redefining global food production. The protein transition and sustainable protein sources; digitalisation, artificial intelligence and robotics in farm operations; animal health and welfare, and climate-smart agriculture remain the four driving factors in this year's edition. 

As the event moves to a biennial cycle henceforth, Natalie Taylor, project manager, VIV Europe, said, "Twenty-five editions only happen because of the people who show up. VIV Europe is where the industry comes to see what's next: new technologies, new solutions, new connections. The energy and ambition this year have never been greater."

This year, the presence and opening speech of Bourbon de Parme's HRH Prince Carlos will enhance the event's global reach and significance in addressing sustainable food production, innovation, and resilience.

Participants can choose across more than 70 conference sessions in this year's VIV Europe, with topics ranging from AI-driven farm management and smart feedmill automation to antimicrobial resistance, and international trade dynamics. Knowledge partners include Wageningen University & Research, Rabobank, the World Poultry Science Association (WPSA), the World Veterinary Poultry Association (WVPA), and the Netherlands African Business Council (NABC), among others.

The programme also features the official launch of the Poultry Forward Kazakhstan initiative by the Dutch Poultry Centre, a significant new Dutch-Kazakh industry collaboration, and a dedicated multi-day strand, Cities Leading Food Production, positioning urban communities as active drivers of food system change.

Visitors can register in advance at europe.viv.net/registration to secure their pass ahead of the show.