VIV MEA 2025: global innovation takes centre stage

VIV MEA 2025 is set to return to Abu Dhabi from 25–27 November, bringing together an impressive showcase of international agricultural innovation.

Held at the Abu Dhabi National Exhibition Centre (ADNEC), this year’s event will feature dedicated pavilions from the United States, France, and Korea—each presenting technologies designed to strengthen the Middle East’s food security, boost sustainability, and improve efficiency across the animal protein supply chain.

American Pavilion: Advancing Regional Food Security

With the support of the U.S. Commercial Service, the American Pavilion will unite 20 leading suppliers offering solutions across the full animal production spectrum. Exhibitors will present innovations in feed ingredients, livestock genetics, poultry production technology, feed processing systems, grain storage, and more.

Madison Martin, VIV North American Representative at IMEX Management, emphasises that the USA Pavilion highlights technologies that enhance sustainability, productivity, and biosecurity. Both long-standing suppliers and first-time participants will introduce advancements in animal health, feed efficiency, and production technology responding directly to the region’s rising need for reliable and efficient food production systems.

French Pavilion: Leading Innovation Across the Value Chain

The French Pavilion will host 28 companies, including five exhibitors making their debut at VIV MEA. Covering farm equipment, breeding, feed solutions, processing technology, and veterinary care, the pavilion underscores France’s strong reputation in high-quality agricultural systems.

Anne-Marie Brault, Operational Activities Project Manager at Business France, notes that French exhibitors offer solutions rooted in quality, durability, and innovation. A key trend this year is the use of plant-based and natural products, including probiotics and phytotherapy, to enhance animal health.

Highlights include Agri Réseaux International’s ARIonline market intelligence platform; Difagri’s DIFATOX, which blends yeast and plants to combat mycotoxins; Laboratoires ACI’s AGRICHOC TOTAL; SIPENA’s protected potassium carbonate for supporting cows under heat stress; STI Biotechnologies’ METALAC Postbiotic; and Technivet Equine’s phytogenic and bioresonance-based animal health products.

Korean Pavilion: Advanced Veterinary and Diagnostic Solutions

Organised by the Korea Animal Health Products Association (KAHPA), the Korean Pavilion will feature 11 companies specialising in vaccines, diagnostics, and veterinary pharmaceuticals. Gee-Myung Kim, Team Leader of KAHPA’s Planning Department, explains that Korean exhibitors aim to deepen partnerships in the Middle East and Africa by offering “proven quality veterinary medicine.” Korean companies will present poultry vaccines including those targeting Newcastle Disease—advanced diagnostic systems, and functional formulations that strengthen immunity and energy metabolism to boost livestock productivity.

Recognising the region’s diverse species, Korean exhibitors will also showcase specialised products for camels, racehorses, and companion animals.

A Hub for Global Collaboration

Together, the American, French, and Korean pavilions will provide a comprehensive platform for industry professionals to explore new technologies, connect with global manufacturers, and build long-term partnerships that support the region’s agricultural advancement.