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The EuroTier Middle East will take place from 2-4 September 2019 at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi
EuroTier is the trade fair for animal production, which attracts about 2,600 exhibitors and 155,000 visitors.
The new event will benefit from the EuroTier brand, which provides a comprehensive overview of global topics and trends in modern animal husbandry in the poultry and dairy sectors and species relevant to Europe and their corresponding cross-species inputs such as feed.
Saeed Al Bahri Salem Al Ameri, director-general of Abu Dhabi Food Control Authority (ADFCA), said, “In the MENA region, consumers spend the highest proportion, 24 per cent, of their food budget on meat. This is driving the growth and momentum of the industry. We want the global meat industry to take notice of this consumer demand and react by bringing their best market-driven ideas and innovations to EuroTier Middle East 2019.”
“Breeding and farming animals that match consumer quality expectations, and processing facilities that deliver what the customer demands are critical to meeting the growth predictions for the region,” he added.
Al Ameri emphasised that the livestock sector is the cornerstone of the global food security system. He noted that holding EuroTier Middle East 2019 in Abu Dhabi is an exceptional event, as it will be the first time for EuroTier to hold its fair outside of Europe, which is a natural response to the increasing livestock industry market demand in the MENA region.