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Driving innovation in pastoral livestock marketing

The workshop underscores the power of a collaborative approach in strategic planning. (Image source: AU-IBAR)

Nigeria’s first Analytics and Implementers' Workshop on pastoral livestock marketing yielded exciting outcomes

The workshop marks a pivotal moment in understanding and improving pastoral livestock marketing dynamics in Nigeria as the project's lighthouse country. Bringing together key stakeholders, the workshop represented a critical step in developing evidence-based strategies for one of Nigeria's most important agricultural sub-sectors, livestock development and marketing.

It underscores the power of a collaborative and participatory approach in strategic planning with the aim of validating situational analysis of pastoral livestock marketing; identifying key challenges in current livestock value chains; developing actionable strategies for market improvement and creating a comprehensive implementation roadmap for execution.