twitter RSS Feed linkedin acp contact

Aviagen gets into a joint venture with Ross Breeders Zambia

Aviagen, along with its regional distributor, Ross Breeders Zambia, is continuing to invest in the African region to enhance its developing supply chain and its ‘global reach, local touch’ strategy, with the creation of Ross Central Africa Limited based in Zambia

Aviagen Ross 6 JanThis expansion allows Aviagen to improve security of supply in Africa. (Image source: Adobe Stock)

The newly-created company, Ross Central Africa Ltd is a joint venture between Aviagen and Ross Breeders Zambia, which is a part of the Country Bird Holding Group. This expansion allows Aviagen to improve security of supply, and to enhance its service and support to customers on this continent.

Aviagen is a global poultry breeding company and implements efficiencies that make commercial chicken production environmentally and socially responsible and economically beneficial to producers. Country Bird Holdings is one of the largest poultry and animal feed producers in Africa. The company provides a complete range of services to cover all aspects of this industry, including breeders, broilers, eggs, hatcheries, feed, distribution and logistics.

Ross Breeders Zambia (RBZ) is already well established in the region and well-known as Aviagen’s Ross distributor, developing the Ross brand and sales for more than 25 years. In order to further develop this supply base, both companies will invest together to further increase the production capacity and supply the high Parent Stock (PS) demand for the Ross 308 breed in the region.

Ross Breeders Zambia shares the same mindset as Aviagen in ensuring the continent of Africa is provided with a sustainable source of protein for the foreseeable future, and also to provide a number of employment opportunities for the local population.

Population growth and macroeconomic improvements are driving the demand for chicken meat. It is important for Aviagen to supply and service its customers from a local production base and be able to provide a secure food supply.

Enhancing customer service with local production hub

Aviagen is continuously investing in R&D and technology to ensure it continues to deliver good performance in the future. The branded PS and Broiler Clubs are welcoming more and more companies from the sub Sahara region which shows that outstanding results are achievable in all regions of the world.

“Aviagen is the world’s leading poultry breeding company and with this joint venture in Zambia, we are expanding our presence and our footprint in this region. With this regional hub, we can provide more local employment opportunities for people who understand the local business requirements and speak the local language, but most importantly, we can continue to feed the world and provide a sustainable source of protein,” said Tom Exley, president, Turkey, Middle East and Africa (TMEA).

Jack Searle, managing director of CBH Africa Operations said, “We have been working with Aviagen for over 25 years and we already have a successful history in developing Ross PS markets in Africa. This I look forward to working alongside Aviagen to further develop the poultry market in the region together.”


LATEST NEWS IN Poultry

Namibia mulls developing poultry sector standards

Namibia mulls developing poultry sector …

Namibia is planning to develop poultry industry standards to boost growth in the sector, an official said

South Africa trade alliance demands removal of taxes on chicken

South Africa trade alliance demands remo…

The South African Informal Traders Alliance (SAITA) has asked the government to do away with tariff taxes and VAT on chicken products

Hamlet Protein presents data at Poultry Conference Cartagena

Hamlet Protein presents data at Poultry …

Global leader in specialty protein ingredients for young animal nutrition Hamlet Protein has presented new findings at the seventh International Conference on Poultry Intestinal Health, which took place in Cartagena...

Roxell launches Oxsano tunnel fan for poultry houses

Roxell launches Oxsano tunnel fan for po…

Roxell, one of the leading manufacturers of automated feeding, drinking, nesting and heating systems, is launching the Oxsano variable speed tunnel fan in fiberglass

Ghana provides compensation to poultry farmers hit by bird flu

Ghana provides compensation to poultry f…

Ghana's minister of agriculture Dr Owusu Afriyie Akoto announced a compensation package for poultry farmers affected by outbreaks of avian influenza in 2021.

Campaign on nutritional benefits of eggs launched in Ghana

Campaign on nutritional benefits of eggs…

The World Initiative for Soy in Human Health (WISHH) and the Ghana National Egg Campaign (GNECS) have launched a national egg promotion ‘Eggstra-O’ with the theme 'Eggstra-O nutrition for al'

Prev Next

OTHER RELATED ARTICLES - Poultry

New Concept Nutrition to distribute Anitox products in North Africa

New Concept Nutrition to distribute Anit…

Anitox Corporation has appointed New Concept Nutrition to distribute its range of products in Algeria, Morocco and Tunisia

Gambia vaccinates local poultry against fatal disease

Gambia vaccinates local poultry against …

Gambia’s department of livestock services is targeting to vaccinate 700,000 chickens in an ongoing campaign against the New Castle Disease (NCD) that affects poultry countrywide

Ecobiol can ameliorate the negative impact of broilers’ enteric pathogen challenge

Ecobiol can ameliorate the negative impa…

Evonik carried out research to investigate the effect of B. amyloliquefaciens CECT 5940 (Ecobiol) to ameliorate the negative impact of necrotic enteritis challenge caused by Clostridium perfringens

Marel unveils IRIS FI to enhance visual quality for poultry processing

Marel unveils IRIS FI to enhance visual …

Marel, a manufacturer of food processing equipment f for meat, poultry and fish processing industries, has unveiled its quality assurance equipment, called the IRIS FI According to Marel, IRIS FI  is...

Petersime welcomes new area sales manager

Petersime welcomes new area sales manage…

Recently, Filip De Smet joined the Petersime sales team as the new Area Sales Manager for Europe and the English-speaking countries of Africa

SA poultry firms object to Namibian protection measures

SA poultry firms object to Namibian prot…

South African companies that import poultry products into Namibia have come out strongly against the Namibian government's protection measures for the sector

Device created to make chicken slaughter more humane

Device created to make chicken slaughter…

Dr. Jessica Martin, a PhD research student at University of Glasgow, has successfully created a ‘neck dislocation glove’ which aims to humanely kill chicken on poultry farms

Jansen launches system to reduce poultry house litter

Jansen launches system to reduce poultry…

Jansen Poultry has launched a new system to mechanically remove litter in poultry houses

Screening for pathogenic microorganisms in food

Screening for pathogenic microorganisms …

The Tentamus Agriparadigma Laboratory in Syracuse is further developing rapid screening methods for the search of pathogens such as Salmonella spp., Listeria spp. and monocytogenes

Training programme set up for Gambian poultry farmers

Training programme set up for Gambian po…

A two-day training programme for 48 Gambian poultry farmers on poultry production and management has been carried out in the North Bank Region (NBR) by the Regional Agriculture Directorate of Kerewan 

Prev Next