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Exploring new horizons for connecting data in the poultry chain at VIV Europe 2018

Smart food production in the context of a modern poultry chain from feeds and breeding to production, processing and consumption will be on show at VIV Europe from 20-22 June 2018, in The Netherlands

VIV PoultryThe event will focus on ways to modernising poultry business worldwide. (Image source: AgriLife Today/Flickr)

A central theme has been arranged for this feed-to-food World Expo of animal protein businesses, under the label of ‘Sharing Data = Better Poultry.’

“We want to open a discussion about the benefits achievable by sharing data along the poultry supply chain rather than simply collecting them for a more narrow analysis,” explained VIV worldwide marketing manager Elena Geremia. “The special section will put the spotlight on innovations from about 40 exhibitors relating to Big Data poultry applications.”

“Next to those exhibits will be a display of one of the first Dutch examples of putting the idea into practice by the successful use of data-sharing in a poultry chain,” Geremia added.

This example refers to Kip van Oranje, which could be translated as Orange Chicken. The Netherlands-based organisation behind it connects innovative poultry producers with new supply-chain strategies based upon a sense of collective responsibility concerning food-production-related challenges including animal health and welfare, trade and environmental and consumer affairs.

The company’s display at VIV Europe 2018 will give visitors the chance to meet Kip van Oranje farmers, their suppliers and data-sharing partners as well as seeing some of their “Oranje” poultry innovations.

Smarter operation

The Big Data idea is that a more managed flow of results in both directions can create much larger datasets for analysis with real advantages for the operators, both by providing immediate and complete information and by giving a better way for data to be benchmarked according to their value along the whole supply chain.

Integrated operations have already shown how a full-chain analysis can prioritise measurement points more effectively from the viewpoint of final product economics.

Sustainable production

Ultimately, any version of smart food production should be able to contribute greatly to the conservation of the finite resources of water, energy and land while taking full account of animal welfare, health and the human environment. The smart approach to sharing data for better poultry therefore has vitally important industry-wide implications as well as its potential benefits to the individual production chain, whether that involves meat or eggs.


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