Poultry

Murat Yakar, General Manager of Aviagen Arabia. (Image source: Aviagen)

Aviagen has announced the promotion of Murat Yakar to General Manager of Aviagen Arabia, marking a strategic step forward as the company continues to expand its footprint across the Middle East and surrounding regions

This appointment highlights Aviagen’s long-standing commitment to developing talent from within its own ranks. Murat was selected following a comprehensive internal process, reinforcing the company’s focus on identifying, nurturing and advancing high-potential leaders. His progression reflects a broader corporate philosophy centered on sustainable growth, leadership continuity and investment in people.

Since joining Aviagen in 2016, Murat has played a pivotal role across Türkiye, the Middle East and Africa. Over the years, he has taken on increasing levels of responsibility, contributing to key initiatives and playing an instrumental role in driving regional performance. His experience across diverse markets has equipped him with a strong understanding of both operational demands and customer needs, positioning him well for his new role.

Within his role, Murat will lead the establishment and development of Aviagen Arabia’s operations, a critical component of the company’s broader regional strategy. His leadership will play a pivotal role in driving growth, strengthening customer relationships and ensuring that Aviagen’s global standards are effectively implemented at a local level.

The timing of the appointment is particularly notable, as the poultry sector across the Middle East continues to evolve, shaped by rising demand, technological advancement and increasing focus on food security.

As Aviagen continues to build momentum in the TMEA region, the promotion of Murat Yakar represents more than a leadership change – it underscores a clear direction of growth, stability and confidence in the future. His appointment marks the beginning of a new chapter for Aviagen Arabia, with a strong emphasis on expansion, customer collaboration and delivering long-term value across the region.

Natasha Hall as Vice President VIV Worldwide. (Image credit: VIV WORLD)

VIV Worldwide is entering a new phase of global development with the appointment of Natasha Hall as Vice President VIV Worldwide by Royal Dutch Jaarbeurs | VNU Group.

The move signals a renewed focus on expanding the international reach of the VIV brand and strengthening its role as a leading platform for the global livestock and agrifood industry. The announcement also comes at an important time as preparations gather pace for major upcoming VIV events around the world.

The appointment arrives just months ahead of VIV Europe 2026, which will take place from 2 to 4 June at Koninklijke Jaarbeurs in Utrecht. This edition is particularly significant as it marks the 25th anniversary of the event, one of the most recognised trade gatherings for professionals across the feed to food chain. At the same time, the organisation is also preparing to launch VIV Select India, which will make its debut from 22 to 24 April in New Delhi, opening new opportunities in one of the fastest growing livestock markets.

Hall’s promotion reflects the organisation’s confidence in her leadership and international outlook. Jeroen van Hooff, President and CEO of Royal Dutch Jaarbeurs, emphasised the impact she has already made within the organisation. "From the very start of her time at Jaarbeurs in 2025, Natasha has made a clear mark on the development of VIV Asia, where her international work experience and strategic vision contributed to growth, positioning and market connection. Her new role sets her up for the next step within the organisation and for further developing VIV as a globally leading B2B platform for the poultry and livestock sector."

In her new role, Hall will oversee the complete global VIV portfolio across Asia, Africa, Europe and the Middle East and Africa region. Her responsibilities include the international VIV trade shows along with VIV Connect and the VIV Trade Forums. A key priority will be expanding the global network of exhibitors, visitors and industry partners while strengthening the international visibility of the VIV brand.

With more than a decade of experience in the exhibitions industry in Dubai, Hall brings strong international expertise to the role. "I see VIV as a unique global platform that brings together the entire feed to food chain, and I consider that integrated approach to be an important differentiating strength," said Hall.

Her appointment also comes during a milestone year for the brand. VIV Europe 2026 will celebrate its 25th edition and will also mark the decision to move the event to a biennial schedule from 2028 onwards. "VIV Europe has grown into a reliable and forward-looking platform where strategy, technology and business come together. The anniversary edition in June will once again bring hundreds of international exhibitors and thousands of professionals from the global feed to food chain to Utrecht — a recognised hub for agrifood innovation, science and sustainable chain development."

Getting Feed Transitions Right.

Feed transitions are often underestimated on the farm, yet few decisions carry as much weight when it comes to how well a flock performs at the end of the cycle.

From the moment chicks arrive to the point they reach processing weight, broilers move through several distinct feed phases, each with its own nutritional profile and physical form. Managing these shifts well is what separates a high-performing flock from one that struggles to hit its targets.

As birds grow, their diet moves through starter, grower and finisher specifications, and with each change comes an adjustment in feed texture too, progressing from mash through to crumb and eventually pellet. These are not minor tweaks. Each phase is designed to match the bird's changing biological needs, and any disruption to that process can set the flock back in ways that are hard to undo.

The changeover from starter to grower feed tends to be the trickiest. It brings both a nutritional shift and a change in feed form at the same time. Offering the first batch of grower feed as a crumb or mini pellet rather than a full-sized pellet makes the adjustment far easier for the birds. When this step is skipped, intake tends to drop, growth slows and uniformity across the flock takes a hit.

The simplest and most effective way to handle any transition is to blend the outgoing feed with the incoming one, layering the new on top of the old so birds ease into the change naturally rather than encountering it all at once.

Done properly, feed transition management keeps intake steady, limits wasteful flicking behaviour, protects carcass quality and supports consistent flock health throughout the cycle. These are not just welfare considerations. They translate directly into better returns for the producer.

Planning feed transitions carefully is not optional. It is fundamental to running a productive, profitable broiler operation.

An AGRA-led matchmaking platform designed to connect agribusinesses with investors and financiers. (Image credit: AGRA)

The Poultry Futures Forum 2025 has officially opened in Lusaka, marking a pivotal moment for Southern Africa’s ambition to build stronger, more resilient poultry value chains.

Led by AGRA under the Southern Africa Poultry Initiative (SAPI), the Forum calls for a decisive shift from fragmented national interventions to a unified regional strategy. AGRA stressed that coordinated action is essential to boost production, reduce feed costs, enhance climate resilience and unlock deeper private sector investment while championing innovation and the leadership of young entrepreneurs.

The event has drawn an influential mix of stakeholders, including SADC government representatives, commercial poultry businesses, grain processors, researchers, financiers and agri-preneurs. Their shared goal is to accelerate practical, cross-country collaboration to resolve the structural challenges that continue to hold back the growth of the poultry industry.

This year’s Forum builds on the outcomes of the inaugural meeting held in Dar es Salaam in 2024, where delegates agreed on the need for a shared regional roadmap. Over the past year, several countries have made meaningful progress by aligning national action plans with the overarching regional poultry agenda, showing growing commitment to collective development.

In his opening message, AGRA Board Chair, H.E. Hailemariam Dessalegn, highlighted the momentum already taking shape, stating: “Over the past year, we have seen encouraging momentum. Several countries have developed national poultry action plans. Youth entrepreneurs are bringing new digital solutions to production and marketing. Most notably, we have launched the Poultry Feed Accelerator Grand Challenge – a direct response to the number one constraint identified by producers across our region: the high and volatile cost of feed. This initiative invites innovators, researchers and investors to present breakthrough ideas that can lower feed costs while improving quality and sustainability.”

True to its mission of inclusive growth, the Forum places young people and women at the centre of its agenda. A dedicated Youth Poultry Forum and Innovation Pitch provides a platform to showcase emerging entrepreneurs whose innovations are addressing key industry challenges from feed technology and disease control to climate resilience and market access. AGRA aims to spotlight these rising leaders who are shaping a more dynamic and competitive poultry sector across the continent.

Peter Kapala, Zambia’s Minister of Fisheries and Livestock, said, “The government of Zambia has prioritized poultry development under the eighth National Development Plan (8NDP) and the Comprehensive Agriculture Transformation Support Programme (CATSP), in alignment with the Comprehensive Africa Agriculture Development Programme (CAADP). Zambia takes pride in its position as a regional leader, particularly in the export of day-old chicks and specialty birds such as quails. The government is committed to creating an enabling environment to strengthen the domestic and regional poultry market, safeguard local producers, and promote value addition. This commitment includes: inclusive policies that empower smallholder farmers, women, and youth, improved access to quality feed, veterinary services, and climate-smart practices, promotion of affordable technology and digital advisory services.”

Throughout the Forum, discussions will explore opportunities for greater private sector collaboration, particularly in expanding regional feed manufacturing capacity and reinforcing input supply chains. Delegates will also examine how climate-resilient production systems and improved disease management strategies can support long-term sector sustainability. These include new genetics and animal health solutions designed to strengthen productivity even under climate stress.

SAPI Technical Lead Alexander Stewart, said, “The Poultry Futures Forum high-level discussions and working sessions are focused on aligning policy and regulatory frameworks to improve cross-border trade and market integration across SADC. Through this coordination, the partners aim to help countries draft and refine national poultry action plans that align with regional goals for food security and economic growth.”

A major highlight of the event is the Deal Rooms, an AGRA-led matchmaking platform designed to connect agribusinesses with investors and financiers. These sessions aim to accelerate enterprise growth across the value chain from feed production and processing to cold chain logistics and packaging ultimately supporting a more competitive and sustainable poultry sector for the region.