Farming powers the South African economy through job creation, exports, and innovation. (Image credit: ISUZU Motors)

From rugged dirt tracks to remote farmlands, ISUZU has long been part of the rhythm of South African agriculture

Known for durability, reliability, and low total cost of ownership, ISUZU trucks have helped generations of farmers move livestock, harvests, tools, and supplies across some of the country’s most unforgiving terrain. It’s more than just a business relationship — it’s a partnership rooted in shared values, trust, and a deep understanding of the land.

Agriculture is more than a market segment for ISUZU; it’s a core part of their identity. Farming powers the South African economy through job creation, exports, and innovation. ISUZU recognises this and has shaped its approach around one belief — when farmers succeed, the entire country thrives. Their vehicles are built with these realities in mind: strong, economical, and always dependable, especially in the country’s most remote regions.

This commitment stretches beyond the sale. ISUZU offers comprehensive aftersales service, reliable parts availability, roadside support, and a wide network of dealers in farming areas. It’s not just about delivering trucks; it’s about keeping farmers moving — and that means less downtime, less stress, and more productivity.

A clear example of ISUZU’s dedication to agriculture is the JCR 800 Special Edition — the brand’s most affordable 8-tonner, designed specifically for the South African market. “Named in tribute to one of our legendary models, the JCR 800 is a no-nonsense workhorse designed to deliver maximum value and performance where it matters most.” It was developed with local input from engineers and dealers to meet the everyday needs of small to medium-scale farmers. Whether it’s carrying produce, feed, tools, or livestock, the JCR 800 is built to get the job done in the field, on gravel, or out on the open road.

Then there’s the backbone of countless South African farms — ISUZU bakkies. For nearly 50 years, these vehicles have proven themselves reliable, tough, and versatile enough to handle the daily demands of farming. Whether it’s an early morning market run or navigating muddy fields, ISUZU bakkies are built to keep up. Spacious interiors, safety features, and powerful engines make them a trusted companion on any farm, big or small.

ISUZU understands that farming isn’t just a job — it’s a lifestyle. And in that life, every tool, including your vehicle, must earn its place. While cheaper options may seem tempting, the long-term costs of breakdowns, inefficiency, and poor resale value often outweigh the upfront savings.

RoboOptimizer enhances poultry processing efficiency. (Image credit: Marel)

Marel has introduced the RoboOptimizer, a cutting-edge automation tool designed to remove the labour-intensive task of loading portion cutters in poultry processing

This intelligent positioning system works seamlessly with the I-Cut 122 portion cutter, forming a fully automated process from the moment singulated fillets are placed on the belt.

By taking full control of positioning and communication with the portion cutter, RoboOptimizer ensures accuracy and consistency throughout the operation. It doesn’t just handle the cutting—it manages the flow of products downstream as well, making it a comprehensive solution for modern processors.

Traditionally, workers have been responsible for placing chicken fillets on belts, a process that directly impacts the quality of the final product. Inconsistent or incorrect placement would often result in lower yields and poor cuts. RoboOptimizer solves this problem by organising the fillets accurately before they reach the portion cutter. Using a rapid gripper system, it can manage up to 120 fillets per minute across dual belts—an efficiency no human operator can match.

“With RoboOptimizer, we really step away from labour. If the products are singulated, portion cutting can now be done without staff. The system will do the job with much more consistency and accuracy than people could ever do. The operator who loads breast caps into the deboning system could potentially be the last person to touch the meat. RoboOptimizer comes as close to a labour-free solution as possible,” says Morten Dalqvist, Marel Product Specialist.

The system features a laser vision scanner that covers an 800 mm-wide conveyor. It measures each fillet’s size and orientation, even distinguishing between left and right fillets—a Marel-patented feature. This distinction is vital to preserve meat fibres and avoid damage during the cutting and tumbling stages.

“Optimising the angle of each individual fillet can give a significantly better yield for strips,” adds Dalqvist. “There are fewer off-cuts because we can optimise the right strip length all the time. Before, we used to cut a fixed trim of a certain size to ensure that the first strip met the requirements. By using the RoboOptimizer, we can reduce this trim to a minimum and still ensure the correct strip length. This eventually increases the overall yield.”

Faulty or misaligned fillets are also filtered out before reaching the cutter, preventing downstream issues. The system then uses strip-optimising software to determine how each fillet should be used—whether for cubes, burgers, or precise strips—maximising both yield and product quality.

Factories relying on manual loading for portion cutting, especially in QSR, food service, or retail production, stand to gain significantly from adopting RoboOptimizer. With full integration for sorting, trimming, and routing, and virtually no labour required, it redefines automation in poultry processing.

Global drone industry is growing at an impressive pace.

The global drone industry is growing at an impressive pace, with both commercial and military sectors seeing strong demand

Supportive government policies and regulations have helped the sector gain momentum, and experts project that the overall drone market could exceed US$85bn by 2033. Key areas driving this growth include agriculture, commercial applications, and defence.

Among all segments, agriculture drones are experiencing the fastest expansion. A report by MarketsAndMarkets predicts that the agricultural drone market will grow from US$2.01bn in 2024 to US$8.03bn by 2029, representing an exceptional CAGR of 32%. This rapid growth reflects the increasing adoption of drones to make farming more efficient, precise, and productive.

The surge in agriculture drone use is largely due to pressing challenges in farming. Many traditional farms are closing, and there is a growing labour shortage in agriculture. The USDA’s 2022 Census of Agriculture showed that the U.S. lost 141,733 farms between 2017 and 2022, highlighting the urgent need for automation and modern technology. Drones help farmers monitor crops, reduce labour requirements, and improve efficiency.

Several factors are supporting this growth. Governments are providing regulatory support, subsidies, and funding, while public-private investments in agritech solutions continue to rise. Training programmes, awareness campaigns, and educational initiatives are also encouraging farmers to adopt drone technology.

Leading companies are advancing drone innovation in agriculture. These include ZenaTech, Draganfly, Ondas Holdings, AgEagle Aerial Systems, and Red Cat Holdings. Their innovations focus on improving precision farming, crop monitoring, and farm management.

In conclusion, the agricultural drone market is on a strong upward trajectory. The combination of labour shortages, technological innovation, and supportive policies is driving adoption. By 2029, agriculture drones are expected to become an essential tool for modern, sustainable farming, helping farmers optimise productivity, reduce costs, and maintain higher quality standards.

Farmers using CultiWise have reported impressive benefits.

CultiWise, a cutting-edge precision agriculture platform from Czech startup Skymaps, is transforming the way farmers manage their fields

By combining drone imaging, artificial intelligence, and cloud-based analytics, the system gives farmers access to real-time, data-driven insights that support more accurate and efficient decision-making.

One of CultiWise’s most impactful tools is its AI-powered weed recognition system. Drones equipped with RGB or multispectral cameras fly over crop fields and capture detailed images. These are uploaded to the CultiWise platform, where AI models analyse them to detect weeds by recognising their distinct shapes and spectral patterns. This allows farmers to identify problem areas in real-time, instead of relying on time-consuming manual scouting.

Once the analysis is done—which takes just minutes or a few hours—the platform generates customised prescription maps for variable-rate application (VRA). These maps guide farm equipment to apply only the necessary amounts of herbicide, fertiliser, or plant growth regulators to specific zones within the field. This not only cuts down on chemical usage but also helps reduce costs and environmental impact. The software is compatible with most existing machinery, which makes it easy to implement without a major investment.

Farmers using CultiWise have reported impressive benefits. Input costs can drop by up to 20%, while crop yields may increase by around 10%. In some cases, users have seen a full return on investment within their first season. The system’s compact drone can map up to 200 hectares per hour with precision accurate to the centimetre—making it one of the most efficient tools available.

Beyond weed detection, the platform offers extra features like plant counting, crop condition monitoring, and yield forecasting, enabling farmers to get the most from their aerial data. With over 1,000 subscribers in 15 countries—including the UK, Argentina, and the US—CultiWise is fast becoming a global name in smart farming.