CNHs STEYR Plus tractor range emerged as the winner of the 2024 German Design Awards, presented by the German Design Council
The STEYR brand’s Plus tractor series was chosen for Excellent Product Design in the Utility Vehicles category, for its impressive synergy of function, design, quality and sustainability.
STEYR Plus tractors are the first to feature a dramatic new design language developed for the brand’s products. This sharp and crisp language emphasises modernity, strength, power, and technology through features such as striking new hood styling with integrated road and work lighting.
Inside the cab, additional comfort and better visibility complement the latest in telematics, which ease the operator’s task through instant data transfer from the machine to the cloud and auto guidance with automated steering.
"We are honoured to see our efforts to enhance the tech aesthetics of STEYR recognised by the German Design Council,” said design director at CNH, David Wilkie.“It underlines the importance of good design in delivering our customers a world class experience when they use our machines."
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