twitter RSS Feed linkedin acp contact

John Deere launches S.M.A.R.T. campaign to boost productivity in African agriculture

John Deere has announced the S.M.A.R.T campaign to bring together the company’s established initiatives and programmes designed to improve and advance productivity in African agriculture

John Deere HQJohn Deere has previously launched a range of affordable tractors for smaller African customers. (Image source: John Deere)

This announcement was made together with the company’s sponsorship of the US-Africa Business Summit which took place in in Addis Ababa, Ethiopia during February.

“John Deere has previously introduced a complete line of tractors and implements that have the features and affordability required for smaller African customers,” said Lafras Cronje, marketing manager for sub-Saharan Africa.

“Mechanising for higher yields, the second part of S.M.A.R.T, leverages the Small Farmer Solutions to put more income in the farmer’s pocket,” said Cronje.

According to Cronje, yield increases of three or more times are possible as farmers take up mechanisation and roll out new farming practices.

“We recognized quickly that our customers needed to be able to work with banks that understood agriculture, understood mechanisation, and could relate to these customers who would soon have higher yields and new income from offering contracting services,” said Jason Brantley, managing director for sub-Saharan Africa.


LATEST NEWS IN Machinery & Equipment

AGRIFARM lubricants keep agri equipment in top-notch condition

AGRIFARM lubricants keep agri equipment …

AGRIFARM lubricants have proved extremely successful even under the toughest conditions, thereby offering the highest level of reliability for agri vehicle fleets

AfDB supports digital platform to help women farmers

AfDB supports digital platform to help w…

Blaatto, a digital platform recently launched by UN Women and a part of the UN agency’s Buy From Women initiative, will target women smallholder farmers and members of women-led agricultural...

Ishida to demonstrate packing solutions at Propak

Ishida to demonstrate packing solutions …

Ishida East Africa will showcase its value-for-money multi-head weigher and bagmaker combination for the snacks sector and the latest integrated checkweigher and metal detector model for comprehensive quality control checks,...

STEYR tractor wins product design award

STEYR tractor wins product design award

The Red Dot Design Award, one of the world’s largest design competitions, has recognised the STEYR Terrus CVT tractor as a winner in the ‘Product Design’ category

TOMRA Food launches premium sorting machine for vegetables and fruit

TOMRA Food launches premium sorting mach…

TOMRA Food has launched the TOMRA 5C premium sorting machine, with the company’s unique biometric signature identification technology, for frozen vegetables

Clariant launches drone-assisted pest management

Clariant launches drone-assisted pest ma…

Clariant has launched Synergen DRT, the drift control agent and biological activator specifically for drones

Prev Next

OTHER RELATED ARTICLES - Machinery & Equipment

Case IH holds Sugarcane Camp 2016 for African customers

Case IH holds Sugarcane Camp 2016 for Af…

Case IH organised a 'Sugarcane Camp' workshop in Australia for its key African sugarcane customers 

Bühler launches huller for processing multiple pulses

Bühler launches huller for processing mu…

Bühler has launched its PULSROLL huller to help processors produce innovative pulse products

Ugandan university designs low-cost multipurpose tractor

Ugandan university designs low-cost mult…

Uganda’s Makarere University has designed the MV Mulimi – a multipurpose tractor for African farmers

Farmtrac displays smart tractors and smart farming solutions at EIMA 2018

Farmtrac displays smart tractors and sma…

Farmtrac Tractors Europe, global tractor producer, has presented its new products under New Escorts Tractor Series (NETS) ranging from 20-110 HP and FarmPower smart farming solutions at EIMA 2018, international...

Case IH and RMA announce plans to invest in new assembly facility in Algeria

Case IH and RMA announce plans to invest…

Case IH, jointly with the local distributor Rouiba Matériel Agricole (RMA), plans to open a new assembly site in Constantine for the production of tractor models ranging from 55 to 98...

New Holland delivers tractor fleet to Kenyan sugar mill

New Holland delivers tractor fleet to Ke…

Kenya-based sugar manufacturer Butali Sugar Mills Limited (BSML) has taken delivery of more than 50 TS6000 2WD tractors from New Holland

Bobcat introduces compact telehandler for the Middle East and Africa

Bobcat introduces compact telehandler fo…

Bobcat, global provider of heavy lift handling applications for agriculture and construction markets, has launched the TL43.80HF telehandler in the Middle East and Africa region

LEMKEN invests in a new facility for hoeing technology

LEMKEN invests in a new facility for hoe…

LEMKEN will invest US$20.41mn in a new machinery plant to be built in Dinteloord (North Brabant)

ServiTech, Sentera team up to provide critical field health insights

ServiTech, Sentera team up to provide cr…

ServiTech has announced a long-term partnership with Sentera under which FieldAgent by Sentera will deliver industry-leading field imagery, crop health monitoring and change detection technology to support the ServiTech Bridge...

Tractors in Africa showing significant signs of progress

Tractors in Africa showing significant s…

Some of the latest features and design developments from the leading tractor companies are already available in Africa and others are on the way, bringing performance and efficiency, writes Mike...

Polaris introduces its all-electric Ranger UTV

Polaris introduces its all-electric Rang…

Polaris, a global manufacturer of multi-utility vehicles has unveiled its latest offering, the RANGER XP Kinetic featuring an entirely new electric powertrain born in partnership with Zero Motorcycles RANGER XP Kinetic...

New overload protection for LEMKEN ploughs

New overload protection for LEMKEN ploug…

Agricultural technology manufacturer LEMKEN has introduced the new OptiStone automatic overload protection for its Juwel, Diamant and Titan ploughs

Prev Next