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MF 8690 tractor strikes gold again

The MF 8690 tractor has been awarded a Gold Medal at the Innovations Awards at Germany’s Demopark show.

This latest accolade continues Massey Ferguson’s MF 8600 flagship tractor range’s award-winning form since its launch last year. The range now has a collection of five top prizes including three golds. Demopark is the largest German show for the landscaping and municipal industries, and attracts over 25,000 visitors.

Apart from the tractor’s top-line power and efficiency credentials, the judges were impressed by the machine’s E3 Selective Catalytic Reduction engine technology. In their citation, the judges stated: “Standard tractors from agriculture are being used more and more often at construction sites and in municipalities where they serve as towing vehicles for dump trucks, work in combination with a soil stabliser, or run in front of a wood splitter.

The MF 8690 sets new standards, especially in engine technology. The AdBlue technology (SCR catalytic converter) not only provides better exhaust emission values but also high fuel efficiency.” At 370hp, the MF 8690 is not only the world’s most powerful conventional four-wheel drive tractor it is also the first ever to be equipped with the industry-leading e³ Selective Catalytic Reduction exhaust treatment, making it the cleanest emission tractor in its class as well as delivering unparalleled fuel economy.

This new technology is also available on all five models in the complete MF 8600 range from 270-370hp (Max Power). The most notable innovations at Demopark are awarded gold and silver medals. Selected by a jury representing five trade magazines (Agrartechnik, GaLaBau, Lohnunternehmen, Baumatechnik, Kommunaltechnik, Greenkeepers Journal and Motorgeräte), this year saw six gold and ten silver medals presented. The winners received their awards on the first day of the show (21 June) at Eisenbach from Dieter Dänzer, Chief Editor of Agrartechnik, representing the jury.

This is the latest in a series of prestigious European awards for the MF 8600 which includes Tractor of the Year 2009 and the Golden Tractor Design award at Italy’s EIMA Show, a Gold Medal for Innovation for the OptiRide Plus cab suspension at the SIMA Show in Paris and the Gold Prize for Innovation at Hungary’s AGRO+MASH EXPO. “We are proud and honoured to receive such high profile recognition from these independent juries for our new products,” says Richard Markwell, Vice President and Managing Director Massey Ferguson, Europe, Africa and Middle East. “We have built our reputation on pioneering new technology and these awards clearly demonstrate that Massey Ferguson continues to set benchmarks for others to follow.” A