Netafim Southern & East Africa is celebrating 60 years of shaping the future of agriculture through precision irrigation
Since launching its groundbreaking drip irrigation technology in 1965, the company has become a key player in helping farmers across Southern and East Africa increase productivity while conserving water and other vital resources.
Michael Esmeraldo, Managing Director of Netafim Southern & East Africa, reflected on how the company’s early efforts to encourage efficient water use have now become essential for sustainability in agriculture. “Using less water and other resources started as an optional benefit that was embraced by many leading farmers around the world. Today, using water with precision is a crucial cog in the wheel of sustainability that agricultural role players around the world must keep turning,” he said.
According to Esmeraldo, innovation remains central to the company’s approach. “Innovation is part of Netafim’s DNA,” he explained. “It is not only about improving existing products but developing new precision irrigation solutions.”
A strong network of dealers across the region helps deliver these advanced technologies directly to the field. “We innovate. Our dealers implement. Together, we help farmers grow more with less,” Esmeraldo added.
The company also invests in regional research and development, partnering with academic institutions, funding Master’s students, and running field trials. “Our research is science-based, field-proven, and tailored to African conditions,” said Agronomy Manager Charl van Reenen.
In practice, Netafim’s impact is clear. In Eswatini, 10,000 hectares of sugarcane are now irrigated using subsurface drip systems. In Zimbabwe, blueberry producers benefit from efficient water management, and in South Africa, the citrus sector thrives on low-flow fertigation techniques.
Farmers like Francois Fourie praise Netafim for reigniting the application of drip systems in crops such as maize and sugar beans, while Zimbabwe’s GreenFuel applauds the company’s “professional approach to installation, problem-solving and working towards the future success of the irrigation system.”
National Sales Manager Willem Smit expressed pride in the company's achievements, noting: “We know that we have the responsibility to carry this legacy forward through our everyday work.”
As Netafim looks ahead, the mission is clear. “To fight food, water and land scarcity by helping the world grow more with less,” Smit said. Marketing Manager Gerdie de Lange described Netafim as “a catalyst for transformation in sustainable agriculture.”